What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 6 reviews and ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 16 reviews and ratings
Attribute Ratings
- Awario is rated higher in 1 area: Likelihood to Recommend
- Simplify360 is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.4
Awario
94%
2 Ratings

8.9
Simplify360
89%
6 Ratings
Likelihood to Renew
Awario
N/A
0 Ratings

8.8
Simplify360
88%
6 Ratings
Support Rating
8.9
Awario
89%
4 Ratings

9.1
Simplify360
91%
2 Ratings
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Simplify360
To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered
Vice President
Hansa Cequity51-200 employees
Pros
Awario
- Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
- Advanced filtering by date range, country, negative keywords, domains, and more.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Simplify360
- BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
- Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
- The ease of set up in the listening module, makes brand reputation very effective.
- The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.
Executive Vice President
Be WisdomMarketing and Advertising, 1-10 employees
Cons
Awario
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Simplify360
- I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.
Director - Digital Marketing
Webenza11-50 employees
Pricing Details
Awario
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Awario Editions & Modules
Edition
Starter | $39.001 |
---|---|
Pro | $119.001 |
Enterprise | $399.001 |
Custom | Contact us |
- per month
- none
Additional Pricing Details
—Simplify360
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Simplify360 Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Awario
No score
No answers yet
No answers on this topic
Simplify360
Simplify360 8.8
Based on 6 answers
We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.
Vice President
Hansa Cequity51-200 employees
Support Rating
Awario
Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Simplify360
Simplify360 9.1
Based on 2 answers
No answer on this topic is available.
Alternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Simplify360
In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate
Executive Vice President
Be WisdomMarketing and Advertising, 1-10 employees
Return on Investment
Awario
- I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Simplify360
- Reduction of weekly and monthly report building time by over 70%
- Lead generation increased by over 30%.
- Online brand negativity neutralized by over 80%.

Verified User
Former Employee in Engineering
Information Services Company, 11-50 employees