What users are saying about
97 Ratings
55 Ratings
97 Ratings
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Score 8.5 out of 100
55 Ratings
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Score 6.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.0

    AWeber

    70%

    HCL Unica

    Feature Set Not Supported
    N/A
    AWeber ranks higher in 8/8 features

    WYSIWYG email editor

    6.3
    63%
    29 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.9
    79%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    4.7
    47%
    3 Ratings
    N/A
    0 Ratings

    A/B testing

    6.0
    60%
    6 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.2
    62%
    25 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    7.9
    79%
    57 Ratings
    N/A
    0 Ratings

    List management

    8.6
    86%
    30 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    26 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    5.3

    AWeber

    53%

    HCL Unica

    Feature Set Not Supported
    N/A
    AWeber ranks higher in 3/3 features

    Dashboards

    6.3
    63%
    26 Ratings
    N/A
    0 Ratings

    Standard reports

    5.0
    50%
    30 Ratings
    N/A
    0 Ratings

    Custom reports

    4.5
    45%
    25 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.9

    AWeber

    79%

    HCL Unica

    Feature Set Not Supported
    N/A
    AWeber ranks higher in 6/6 features

    URL Validation

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    6.9
    69%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    6.9
    69%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    6.9
    69%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AWeber is rated higher in 1 area: Support Rating
    • HCL Unica is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    6.8

    AWeber

    68%
    36 Ratings
    9.0

    HCL Unica

    90%
    16 Ratings

    Likelihood to Renew

    6.8

    AWeber

    68%
    6 Ratings
    8.7

    HCL Unica

    87%
    12 Ratings

    Usability

    7.3

    AWeber

    73%
    2 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    9.1

    AWeber

    91%
    4 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    AWeber

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    AWeber

    AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
    Anonymous | TrustRadius Reviewer

    HCL Unica

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Anonymous | TrustRadius Reviewer

    Pros

    AWeber

    • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
    • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
    • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
    • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
    Greg Dungan | TrustRadius Reviewer

    HCL Unica

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Eric Bahme | TrustRadius Reviewer

    Cons

    AWeber

    • Aweber's drag and drop email designer could be a little easier to use.
    • It is difficult to design templates for the casual user, they almost always need help.
    • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
    Anonymous | TrustRadius Reviewer

    HCL Unica

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Tim Biddiscombe | TrustRadius Reviewer

    Pricing Details

    AWeber

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 Up to 500 subscribers & 3,000 email sends per month

    AWeber Editions & Modules

    Edition
    AWeber Free$01
    AWeber Pro$16.152
    1. Up to 500 subscribers & 3,000 email sends per month
    2. per month
    Additional Pricing Details
    AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

    HCL Unica

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    HCL Unica Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    AWeber

    AWeber 6.8
    Based on 6 answers
    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Nichol Skaggs | TrustRadius Reviewer

    HCL Unica

    HCL Unica 8.7
    Based on 12 answers
    There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
    Brent Banning | TrustRadius Reviewer

    Usability

    AWeber

    AWeber 7.3
    Based on 2 answers
    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Yvonne Herbst | TrustRadius Reviewer

    HCL Unica

    HCL Unica 8.0
    Based on 1 answer
    I think it is easy to use, if you don't have to do to complex selections.
    Anonymous | TrustRadius Reviewer

    Support Rating

    AWeber

    AWeber 9.1
    Based on 4 answers
    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Yvonne Herbst | TrustRadius Reviewer

    HCL Unica

    HCL Unica 3.0
    Based on 2 answers
    I didn't use the Unica support since it is with IBM, only before.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    AWeber

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 7.2
    Based on 4 answers
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    AWeber

    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Anonymous | TrustRadius Reviewer

    HCL Unica

    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
    Gabriel Racine | TrustRadius Reviewer

    Return on Investment

    AWeber

    • If the campaign is well designed in the first place, ROI is immediate.
    • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
    Jackie Bassett | TrustRadius Reviewer

    HCL Unica

    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
    Anonymous | TrustRadius Reviewer

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