Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:
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Ometria
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Ometria is a customer data and marketing platform for retailers, from the company of the same name in London. Ometria connects with an existing technology stack to ingest customer data touchpoints, with out-of-the-box integrations with Shopify Plus and Magento. Ometria’s AI-based intelligence and orchestration layer – The Co-Marketer – continually provides real-time predictive insight, and evaluates and optimizes the revenue generated by the retention marketing strategy.
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. …
Bloomreach allows for a far more detailed analysis of customer data than the other platforms compared to. The other platforms do provide far more out-of-the-box than Bloomreach, but would not allow us to bring the analytics function of the business in-house as Bloomreach has.