Likelihood to Recommend I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Read full review Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Read full review Pros Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool. Integration with Segment and other apps Retargeting with dynamic content pulled from data feeds / catalogs Read full review Analytics: it's easy to obtain and understand. Usability: the database is intuitive and easy to learn. Targeting: you can easily reach your target audience. Read full review Cons Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX Ability to move customers easily from one campaign to another with one click Read full review Uptime. Monitoring Relational-table-like functionality Read full review Likelihood to Renew We're not in the mood to start this process over at this time. A lot of hard work went into it.
Read full review Alternatives Considered Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
Read full review We evaluated 5-8 CDP's and picked Lytics[.]
Read full review Return on Investment Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement. Read full review Positive: Customers are retained through another outlet. Positive ROI: we've made a lot of money using the program. Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible. Read full review ScreenShots