6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 6 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.1 out of 100
Based on 4 reviews and ratings
Likelihood to Recommend
Blueshift
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Head of Email & Content Marketing
SuitenessHospitality, 11-50 employees
Lytics
If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.

Verified User
Employee in Marketing
Publishing Company, 51-200 employeesPros
Blueshift
- Recommendation
- Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
- Use of AI to build predictive scoring

Verified User
Project Manager in Marketing
E-Learning Company, 51-200 employeesLytics
- API Integrations
- Customer data analysis
- First-party list federation

Verified User
Director in Marketing
Entertainment Company, 1001-5000 employeesCons
Blueshift
- Not the best UX
- Support is often needed to understand how the tool works
- Reporting could be improved (UI)
Growth Manager
OpenClassroomsHigher Education, 51-200 employees
Lytics
- Customization: users are limited to pre-made designs.
- Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
- Integration: it can be confusing to pair with other applications.

Verified User
Employee in Marketing
Publishing Company, 51-200 employeesAlternatives Considered
Blueshift
- Very precise segmenting/excluding conditions
- Predictive score
- Recommendation of product to users based on their behavior

Verified User
Project Manager in Marketing
E-Learning Company, 51-200 employeesLytics
Cheaper, quicker time to market.

Verified User
Director in Marketing
Entertainment Company, 1001-5000 employeesReturn on Investment
Blueshift
- Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Head of Email & Content Marketing
SuitenessHospitality, 11-50 employees
Lytics
- Positive: Customers are retained through another outlet.
- Positive ROI: we've made a lot of money using the program.
- Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Verified User
Employee in Marketing
Publishing Company, 51-200 employeesScreenshots
Pricing Details
Blueshift
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Lytics
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No