What users are saying about

Blueshift vs Lytics

Blueshift
6 Ratings
Lytics
4 Ratings

Blueshift

6 Ratings
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Score 9.7 out of 100

Based on 6 reviews and ratings

Lytics

4 Ratings
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Score 6.1 out of 100

Based on 4 reviews and ratings

Likelihood to Recommend

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

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Divya Mulanjur | TrustRadius Reviewer
Divya Mulanjur
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Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Blueshift

  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring

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Anonymous | TrustRadius Reviewer
Verified User
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Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Blueshift

  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)

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Gwen Rivet | TrustRadius Reviewer
Gwen Rivet
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Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior

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Anonymous | TrustRadius Reviewer
Verified User
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Lytics

Cheaper, quicker time to market.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Blueshift

  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.

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Divya Mulanjur | TrustRadius Reviewer
Divya Mulanjur
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Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Pricing Details

Blueshift

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Lytics

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

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