Keen, a Chargify company vs Twilio Segment

Likelihood to Recommend

To run more visual, analytical models, it is great. Leave the statistics to your other programs.

Verified User

Employee in Research & Development

Higher Education Company, 5001-10,000 employees

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.

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Fedor Paretsky

Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Pros

It has been great for configuring and representing data trends for our own company as well as our clients.
It is very helpful for viewing and understanding trends within our own datasets without being too overwhelming
The user interface is very streamlined and doesn't take too long to learn so there isn't a lot of time wasted.

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Verified User

Employee in Professional Services

Environmental Services Company, 1-10 employees

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Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
Price. Startups can get by with the free version of Segment for a long time.
Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

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Tim Abraham

Head Of Analytics

ExpaInternet, 11-50 employees

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Cons

Cost is a little much for something we could do in house, given, it would take us much longer
Would be better to be more compatible with other analytical software
Could improve on code editing capabilities

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Shelby Bowden

Graduate Research Assistant

Western Kentucky UniversityHigher Education, 1001-5000 employees

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Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
Not much consistency across connectors.
At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

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Verified User

Director in Marketing

Financial Services Company, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

Twilio Segment 8.3

Based on 11 answers

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

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Manan Vora

CEO and Founder

AdvensureComputer Software, 1-10 employees

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Alternatives Considered

They have minor similarities, so they are not easily comparable. Keen is one of a kind and does not have a great alternative. It just needs a little work and developers will be addicted to it.

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Verified User

Employee in Research & Development

Higher Education Company, 5001-10,000 employees

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I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).

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Yaniv Vararu

Director, Quality & Processes

WochitComputer Software, 51-200 employees

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Return on Investment

No answers on this topic

Saved a ton of time for setting up user tracking
Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

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Verified User

Director in Marketing

Computer Software Company, 11-50 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Keen, a Chargify company Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Twilio Segment Editions & Modules

Edition

Free	$0.00¹
Team	$120.00²
Business	Contact Sales³

Includes 1,000 visitors/mo
Includes 10,000 visitors/mo
Custom Volume

Additional Pricing Details

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Keen, a Chargify company vs Twilio Segment