What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.9 out of 100
Based on 6 reviews and ratings
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 75 reviews and ratings
Attribute Ratings
- Twilio Segment is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.9
Keen, a Chargify company
69%
3 Ratings
9.0
Twilio Segment
90%
15 Ratings
Support Rating
Keen, a Chargify company
N/A
0 Ratings
8.0
Twilio Segment
80%
11 Ratings
Likelihood to Recommend
Keen, a Chargify company
To run more visual, analytical models, it is great. Leave the statistics to your other programs.

Verified User
Employee in Research & Development
Higher Education Company, 5001-10,000 employeesTwilio Segment
Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Co-Founder/CEO
aspace, Inc.Computer Software, 1-10 employees
Pros
Keen, a Chargify company
- It has been great for configuring and representing data trends for our own company as well as our clients.
- It is very helpful for viewing and understanding trends within our own datasets without being too overwhelming
- The user interface is very streamlined and doesn't take too long to learn so there isn't a lot of time wasted.

Verified User
Employee in Professional Services
Environmental Services Company, 1-10 employeesTwilio Segment
- Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
- Price. Startups can get by with the free version of Segment for a long time.
- Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Head Of Analytics
ExpaInternet, 11-50 employees
Cons
Keen, a Chargify company
- Cost is a little much for something we could do in house, given, it would take us much longer
- Would be better to be more compatible with other analytical software
- Could improve on code editing capabilities
Graduate Research Assistant
Western Kentucky UniversityHigher Education, 1001-5000 employees
Twilio Segment
- Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
- Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
- Not much consistency across connectors.
- At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

Verified User
Director in Marketing
Financial Services Company, 51-200 employeesPricing Details
Keen, a Chargify company
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Keen, a Chargify company Editions & Modules
—
Additional Pricing Details
—Twilio Segment
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$120 per month
Twilio Segment Editions & Modules
Edition
Free | $0.001 |
---|---|
Team | $120.002 |
Business | Contact Sales3 |
- Includes 1,000 visitors/mo
- Includes 10,000 visitors/mo
- Custom Volume
Additional Pricing Details
—Support Rating
Keen, a Chargify company
No score
No answers yet
No answers on this topic
Twilio Segment
Twilio Segment 8.0
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
CEO and Founder
AdvensureComputer Software, 1-10 employees
Alternatives Considered
Keen, a Chargify company
They have minor similarities, so they are not easily comparable. Keen is one of a kind and does not have a great alternative. It just needs a little work and developers will be addicted to it.

Verified User
Employee in Research & Development
Higher Education Company, 5001-10,000 employeesTwilio Segment
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Director, Quality & Processes
WochitComputer Software, 51-200 employees
Return on Investment
Keen, a Chargify company
No answers on this topic
Twilio Segment
- Saved a ton of time for setting up user tracking
- Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
- It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

Verified User
Director in Marketing
Computer Software Company, 11-50 employees