What users are saying about

Cheetah Messaging vs Listrak

Cheetah Messaging
39 Ratings
Listrak
21 Ratings

Cheetah Messaging

39 Ratings
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Score 8.4 out of 100

Based on 39 reviews and ratings

Listrak

21 Ratings
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Score 8.8 out of 100

Based on 21 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    7.9

    Cheetah Messaging

    79%

    Listrak

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    11 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Cheetah Messaging

    77%

    Listrak

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.8

    Cheetah Messaging

    78%

    Listrak

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    7.8
    78%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    Cheetah Messaging

    85%
    13 Ratings
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings

    Listrak

    N/A
    0 Ratings

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating

    Listrak

    N/A
    0 Ratings

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings

    Listrak

    N/A
    0 Ratings

    Likelihood to Recommend

    Cheetah Messaging

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 13 answers on this topic

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

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    Steffany Winkelmann | TrustRadius Reviewer
    Steffany Winkelmann
    View all 10 answers on this topic

    Pros

    Cheetah Messaging

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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    Duncan Hernandez | TrustRadius Reviewer
    Duncan Hernandez
    View all 13 answers on this topic

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 10 answers on this topic

    Cons

    Cheetah Messaging

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 13 answers on this topic

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

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    Taylor Patton | TrustRadius Reviewer
    Taylor Patton
    View all 10 answers on this topic

    Pricing Details

    Cheetah Messaging

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Listrak

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Cheetah Messaging

    Cheetah Messaging 7.6
    Based on 3 answers
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 3 answers on this topic

    Listrak

    No score
    No answers yet
    No answers on this topic

    Usability

    Cheetah Messaging

    Cheetah Messaging 4.0
    Based on 1 answer
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Listrak

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Cheetah Messaging

    Cheetah Messaging 2.0
    Based on 2 answers
    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Listrak

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Cheetah Messaging

    Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.

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    Hinal S | TrustRadius Reviewer
    Hinal S
    View all 13 answers on this topic

    Listrak

    The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

    Read full review

    shari hoenig | TrustRadius Reviewer
    shari hoenig
    View all 10 answers on this topic

    Return on Investment

    Cheetah Messaging

    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 13 answers on this topic

    Listrak

    • Increasing our awareness of effective marketing email campaigns
    • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 10 answers on this topic

    Screenshots

    Listrak

    —

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