What users are saying about
Top Rated
555 Ratings
Top Rated
555 Ratings
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Score 7.7 out of 100
67 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

Webtrends Analytics

Scenarios1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.Questions to Ask1. What are you trying to accomplish?2. Can you place a dollar value on the benefit that you expect/need from Webtrends?3.Can you live with Webtrends running SaaS?
Chaim (Daniel) Arnstein | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.5
Webtrends Analytics
WYSIWYG email editor
Constant Contact
8.4
Webtrends Analytics
Dynamic content
Constant Contact
8.0
Webtrends Analytics
Ability to test dynamic content
Constant Contact
8.1
Webtrends Analytics
Landing pages
Constant Contact
8.6
Webtrends Analytics
A/B testing
Constant Contact
9.0
Webtrends Analytics
Mobile optimization
Constant Contact
8.1
Webtrends Analytics
Email deliverability reporting
Constant Contact
8.9
Webtrends Analytics
List management
Constant Contact
8.8
Webtrends Analytics
Triggered drip sequences
Constant Contact
8.2
Webtrends Analytics

Reporting & Analytics

Constant Contact
8.4
Webtrends Analytics
Dashboards
Constant Contact
8.0
Webtrends Analytics
Standard reports
Constant Contact
8.7
Webtrends Analytics
Custom reports
Constant Contact
8.7
Webtrends Analytics

Pros

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

Webtrends Analytics

  • Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
  • Great control over custom reports, custom dimensions and metrics
  • Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Mitchell Teixeira | TrustRadius Reviewer

Cons

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

Webtrends Analytics

  • The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
  • It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
  • Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
  • It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
  • Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
Chris Grant | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 5.4
Based on 25 answers
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
Anonymous | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 5.4
Based on 7 answers
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
Anonymous | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 9.0
Based on 4 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
Anonymous | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 8.2
Based on 3 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Adam Krause | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 8.8
Based on 8 answers
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
Matthew Koppel | TrustRadius Reviewer

In-Person Training

Constant Contact

No score
No answers yet
No answers on this topic

Webtrends Analytics

Webtrends Analytics 9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Adam Krause | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Webtrends Analytics

Webtrends Analytics 9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Adam Krause | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 9.9
Based on 5 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Mitchell Teixeira | TrustRadius Reviewer

Alternatives Considered

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

Webtrends Analytics

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
Anonymous | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Webtrends Analytics

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

Webtrends Analytics

  • Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
  • Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
Lindsay Buescher | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Constant Contact
8.1
Webtrends Analytics
7.1

Likelihood to Renew

Constant Contact
8.0
Webtrends Analytics
5.4

Usability

Constant Contact
8.9
Webtrends Analytics
5.4

Reliability and Availability

Constant Contact
9.0
Webtrends Analytics
9.0

Performance

Constant Contact
10.0
Webtrends Analytics
8.2

Support Rating

Constant Contact
3.0
Webtrends Analytics
8.8

In-Person Training

Constant Contact
Webtrends Analytics
9.7

Online Training

Constant Contact
10.0
Webtrends Analytics
9.0

Implementation Rating

Constant Contact
8.0
Webtrends Analytics
9.9

Scalability

Constant Contact
10.0
Webtrends Analytics

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