Convertro (discontinued) vs. Quid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Quid
Score 9.6 out of 10
Enterprise companies (1,001+ employees)
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of…N/A
Pricing
Convertro (discontinued)Quid
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Convertro (discontinued)Quid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
Convertro (discontinued)Quid
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Convertro (discontinued)Quid
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10

No answers on this topic

Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10

No answers on this topic

Enterprises
Alteryx
Alteryx
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Convertro (discontinued)Quid
Likelihood to Recommend
1.0
(1 ratings)
7.0
(111 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(87 ratings)
Usability
-
(0 ratings)
9.0
(13 ratings)
Performance
-
(0 ratings)
9.5
(6 ratings)
Support Rating
-
(0 ratings)
9.1
(11 ratings)
Implementation Rating
-
(0 ratings)
9.6
(4 ratings)
Configurability
-
(0 ratings)
8.5
(5 ratings)
User Testimonials
Convertro (discontinued)Quid
Likelihood to Recommend
Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
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Quid
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
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Pros
Discontinued Products
  • Respond to emails
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Quid
  • Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
  • The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
  • The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
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Cons
Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
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Quid
  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Quid
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
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Usability
Discontinued Products
No answers on this topic
Quid
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
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Performance
Discontinued Products
No answers on this topic
Quid
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
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Support Rating
Discontinued Products
No answers on this topic
Quid
Our support contact is always available and will spend all of the time required to make sure our questions are answered.
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Implementation Rating
Discontinued Products
No answers on this topic
Quid
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
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Alternatives Considered
Discontinued Products
Visual IQ - much simpler and effective setup.
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Quid
Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
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Return on Investment
Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
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Quid
  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
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ScreenShots