7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
Intercom
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Top Rated
308 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 308 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%

Intercom
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings

N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

N/A
0 Ratings
Landing pages

10.0
100%
1 Rating

N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings

N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

N/A
0 Ratings
List management

7.5
75%
5 Ratings

N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%

Intercom
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings

N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Attribute Ratings
- Intercom is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

8.5
Intercom
85%
84 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

9.0
Intercom
90%
4 Ratings
Usability

Cordial
N/A
0 Ratings

8.0
Intercom
80%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings

8.0
Intercom
80%
5 Ratings
Implementation Rating

Cordial
N/A
0 Ratings

10.0
Intercom
100%
3 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Intercom
It is great for businesses that see the use in having a chat bot, or drip campaign to maintain relationships with their clients, but don't necessarily have the funds to support a larger scale operation. Having someone on your team that is already familiar with the product is a huge benefit as the training to get going on it can take a white glove approach due to the customizability of every businesses marketing and communication needs. I wouldn't necessarily suggest it to larger companies who require an explicit integration with SalesForce, unless they have the man power to have someone dedicated to verifying shared information to maintain integrity in the data/segmentation/frequency of engagement.

Verified User
Employee in Marketing
Computer Software Company, 51-200 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Intercom
- Intercom is fantastic for opening the lines of communication with customers.
- Intercom makes it easy for cross-functional teams to have visibility into the customers' world and to be a part of the conversation.
- Intercom is a complete solution for helping Customer Success & Support teams get off the ground.
Product Manager
HeyOrcaInternet, 11-50 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesIntercom
- Targeting messages appropriately
- We often have several messages compounding on top of each other
- I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
- When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person

Verified User
Director in Marketing
Marketing and Advertising Company, 51-200 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Intercom
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Intercom Editions & Modules
Edition
Conversational Marketing | $4991 |
---|---|
Conversational Customer Engagement | $4991 |
Conversational Support | $4991 |
Start | $391 |
Grow | $991 |
Product Tours | $1991 |
- per month
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Intercom
Intercom 9.0
Based on 4 answers
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Support Operations
Hungry HarvestFood & Beverages, 11-50 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Intercom
Intercom 8.0
Based on 2 answers
It is very easy to learn and use for newbies. They use their features to help the user learn how to work Intercom. I was guided by product tours several times during my initial training. Being slightly more advanced with technology, I wish I could make more changes to the platform, but they have designed it in a way to make it easier for all levels of tech users.

Verified User
Employee in Marketing
Marketing & Advertising Company, 11-50 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
Intercom
Intercom 8.0
Based on 5 answers
We received an almost immediate response, however, despite the issue being quite urgent and stating that, we did not receive an update for almost an entire day. When we requested an update, we were told that this was due to time differences between the person that received the request and us. The timely nature of support should not be dependent on a single person
Customer Success Manager
Schoox, Inc.E-Learning, 11-50 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
Intercom
Intercom 10.0
Based on 3 answers
Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom
VP Client Services
AppsFlyerInternet, 51-200 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesIntercom
SnapEngage allows you to:
- Customize CSAT/CES/NPS scores and questions from your customers about your agents.
- Automatically import chats to your CRM.

Verified User
Former Employee in Sales
Computer Software Company, 1001-5000 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Intercom
- We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
- Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
- Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.
Product Manager
Spotlight ReportingComputer Software, 11-50 employees