What users are saying about

Cordial vs Intercom

Cordial
7 Ratings
Intercom
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Top Rated
308 Ratings

Cordial

7 Ratings
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Score 6 out of 100

Based on 7 reviews and ratings

Intercom

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Top Rated
308 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Based on 308 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Intercom

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Intercom

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Intercom is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    8.5

    Intercom

    85%
    84 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    9.0

    Intercom

    90%
    4 Ratings

    Usability

    Cordial

    N/A
    0 Ratings
    8.0

    Intercom

    80%
    2 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    8.0

    Intercom

    80%
    5 Ratings

    Implementation Rating

    Cordial

    N/A
    0 Ratings
    10.0

    Intercom

    100%
    3 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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    Berlynn Pierce | TrustRadius Reviewer
    Berlynn Pierce
    View all 5 answers on this topic

    Intercom

    It is great for businesses that see the use in having a chat bot, or drip campaign to maintain relationships with their clients, but don't necessarily have the funds to support a larger scale operation. Having someone on your team that is already familiar with the product is a huge benefit as the training to get going on it can take a white glove approach due to the customizability of every businesses marketing and communication needs. I wouldn't necessarily suggest it to larger companies who require an explicit integration with SalesForce, unless they have the man power to have someone dedicated to verifying shared information to maintain integrity in the data/segmentation/frequency of engagement.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 84 answers on this topic

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.

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    Nichole Aramapakul | TrustRadius Reviewer
    Nichole Aramapakul
    View all 5 answers on this topic

    Intercom

    • Intercom is fantastic for opening the lines of communication with customers.
    • Intercom makes it easy for cross-functional teams to have visibility into the customers' world and to be a part of the conversation.
    • Intercom is a complete solution for helping Customer Success & Support teams get off the ground.

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    Jacob Pitcher | TrustRadius Reviewer
    Jacob Pitcher
    View all 84 answers on this topic

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Intercom

    • Targeting messages appropriately
    • We often have several messages compounding on top of each other
    • I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
    • When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 84 answers on this topic

    Pricing Details

    Cordial

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Cordial Editions & Modules

    —
    Additional Pricing Details
    —

    Intercom

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $39 per month

    Intercom Editions & Modules

    Edition
    Conversational Marketing$4991
    Conversational Customer Engagement$4991
    Conversational Support$4991
    Start$391
    Grow$991
    Product Tours$1991
    1. per month
    Additional Pricing Details
    —

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    Intercom

    Intercom 9.0
    Based on 4 answers
    It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ

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    Ariana Thompson | TrustRadius Reviewer
    Ariana Thompson
    View all 4 answers on this topic

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Intercom

    Intercom 8.0
    Based on 2 answers
    It is very easy to learn and use for newbies. They use their features to help the user learn how to work Intercom. I was guided by product tours several times during my initial training. Being slightly more advanced with technology, I wish I could make more changes to the platform, but they have designed it in a way to make it easier for all levels of tech users.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Intercom

    Intercom 8.0
    Based on 5 answers
    We received an almost immediate response, however, despite the issue being quite urgent and stating that, we did not receive an update for almost an entire day. When we requested an update, we were told that this was due to time differences between the person that received the request and us. The timely nature of support should not be dependent on a single person

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    George Markou | TrustRadius Reviewer
    George Markou
    View all 5 answers on this topic

    Implementation Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Intercom

    Intercom 10.0
    Based on 3 answers
    Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom

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    Ziv Peled | TrustRadius Reviewer
    Ziv Peled
    View all 3 answers on this topic

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Intercom

    SnapEngage allows you to:
    1. Customize CSAT/CES/NPS scores and questions from your customers about your agents.
    2. Automatically import chats to your CRM.
    SnapEngage is not a perfect tool but also allows easy stipulation-setting for when the chats should appear on different web pages. It also tracks these stats once they are live on the site.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 84 answers on this topic

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.

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    Mohammed Anzil | TrustRadius Reviewer
    Mohammed Anzil
    View all 5 answers on this topic

    Intercom

    • We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
    • Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
    • Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.

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    Nikhil George | TrustRadius Reviewer
    Nikhil George
    View all 84 answers on this topic

    Screenshots

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