Cordial vs Intercom | TrustRadius

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Intercom is great for companies that have close relationships with customers or who want to have close relationships with customers. It's the ultimate tool for being able to communicate with customers in a personalized way, provide them with real-time answers, as well as allow them to help themselves with knowledge base tools and automated messaging.

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Jacob Pitcher

Product Manager

HeyOrcaInternet, 11-50 employees

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Feature Rating Comparison

Cordial

Intercom

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Intercom

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Intercom splits their chat really well. The chats are able to be split between internal notes and actual sent messages.
Tagging works really well in Intercom. You can tag each user and can also tag users in messages/internal notes so they can directly see messages intended for them.
Easy documentation management. You are able to find the help docs you need easily even during a chat message.

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Verified User

Manager in Marketing

Information Technology and Services Company, 11-50 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Targeting messages appropriately
We often have several messages compounding on top of each other
I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person

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Verified User

Director in Marketing

Marketing and Advertising Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Intercom 9.0

Based on 4 answers

It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ

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Ariana Thompson

Support Operations

Hungry HarvestFood & Beverages, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Intercom 8.0

Based on 2 answers

It is very easy to learn and use for newbies. They use their features to help the user learn how to work Intercom. I was guided by product tours several times during my initial training. Being slightly more advanced with technology, I wish I could make more changes to the platform, but they have designed it in a way to make it easier for all levels of tech users.

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Verified User

Employee in Marketing

Marketing & Advertising Company, 11-50 employees

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Support Rating

No score

No answers yet

No answers on this topic

Intercom 8.0

Based on 5 answers

We received an almost immediate response, however, despite the issue being quite urgent and stating that, we did not receive an update for almost an entire day. When we requested an update, we were told that this was due to time differences between the person that received the request and us. The timely nature of support should not be dependent on a single person

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George Markou

Customer Success Manager

Schoox, Inc.E-Learning, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Intercom 10.0

Based on 3 answers

Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom

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Ziv Peled

VP Client Services

AppsFlyerInternet, 51-200 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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SnapEngage allows you to:

Customize CSAT/CES/NPS scores and questions from your customers about your agents.
Automatically import chats to your CRM.

SnapEngage is not a perfect tool but also allows easy stipulation-setting for when the chats should appear on different web pages. It also tracks these stats once they are live on the site.

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Verified User

Former Employee in Sales

Computer Software Company, 1001-5000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.

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Nikhil George

Product Manager

Spotlight ReportingComputer Software, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cordial Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Intercom Editions & Modules

Edition

Conversational Marketing	$499¹
Conversational Customer Engagement	$499¹
Conversational Support	$499¹
Start	$39¹
Grow	$99¹
Product Tours	$199¹

per month

Additional Pricing Details

—

Rating Summary

Cordial

Intercom

Cordial

Intercom

Cordial

Intercom

Cordial

Intercom

Cordial

Intercom

Likelihood to Recommend

Cordial

Intercom

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Cordial

Intercom

Cons

Cordial

Intercom

Likelihood to Renew

Cordial

Intercom

Usability

Cordial

Intercom

Support Rating

Cordial

Intercom

Implementation Rating

Cordial

Intercom

Alternatives Considered

Cordial

Intercom

Return on Investment

Cordial

Intercom

Screenshots

Cordial

Intercom

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Cordial Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Intercom Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison