What users are saying about
7 Ratings
9 Ratings
7 Ratings
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Score 7.9 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Makesbridge

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Michelle Rogers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Makesbridge
7.7
WYSIWYG email editor
Cordial
4.0
Makesbridge
6.9
Dynamic content
Cordial
6.3
Makesbridge
8.0
Ability to test dynamic content
Cordial
6.8
Makesbridge
8.0
Landing pages
Cordial
10.0
Makesbridge
7.0
A/B testing
Cordial
7.0
Makesbridge
8.4
Mobile optimization
Cordial
7.5
Makesbridge
7.9
Email deliverability reporting
Cordial
8.4
Makesbridge
8.2
List management
Cordial
7.5
Makesbridge
7.2
Triggered drip sequences
Cordial
9.3
Makesbridge
8.2

Reporting & Analytics

Cordial
7.0
Makesbridge
8.0
Dashboards
Cordial
8.5
Makesbridge
7.6
Standard reports
Cordial
6.5
Makesbridge
8.4
Custom reports
Cordial
6.0
Makesbridge
8.1

Lead Management

Cordial
Makesbridge
8.1
Lead nurturing
Cordial
Makesbridge
8.2
Lead scoring and grading
Cordial
Makesbridge
7.6
Data quality management
Cordial
Makesbridge
8.2
Automated sales alerts and tasks
Cordial
Makesbridge
8.2

Campaign Management

Cordial
Makesbridge
8.1
Calendaring
Cordial
Makesbridge
7.7
Event/webinar marketing
Cordial
Makesbridge
8.4

Social Media Marketing

Cordial
Makesbridge
8.8
Social sharing and campaigns
Cordial
Makesbridge
8.5
Social profile integration
Cordial
Makesbridge
9.1

Platform & Infrastructure

Cordial
Makesbridge
7.6
API
Cordial
Makesbridge
7.1
Role-based workflow & approvals
Cordial
Makesbridge
8.1
Customizability
Cordial
Makesbridge
7.2
Integration with Salesforce.com
Cordial
Makesbridge
8.2

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Makesbridge

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Bryan Barnes | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Makesbridge

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Julie Bylow | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 2 answers
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Julie Bylow | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.8
Based on 2 answers
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Julie Bylow | TrustRadius Reviewer

Reliability and Availability

Cordial

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
Anonymous | TrustRadius Reviewer

Performance

Cordial

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 1 answer
Best tech support in the software industry.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.2
Based on 2 answers
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Makesbridge

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Warren Wear | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Makesbridge

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Cymon Tan | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Makesbridge

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Makesbridge Editions & Modules

Edition
Pay As You Go1
Mini$292
SMB$752
MKS PRO$1503
Enterprise$5004
Engage$1,5005
  1. Custom Pricing
  2. per month (1 account)
  3. per month (5 accounts)
  4. per month (10 accounts)
  5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Makesbridge
8.2

Likelihood to Renew

Cordial
Makesbridge
9.1

Usability

Cordial
Makesbridge
8.8

Reliability and Availability

Cordial
Makesbridge
9.1

Performance

Cordial
Makesbridge
9.1

Support Rating

Cordial
Makesbridge
8.2

Online Training

Cordial
Makesbridge
5.5

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