Cordial vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Pricing
CordialMakesbridge
Editions & Modules
No answers on this topic
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
CordialMakesbridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
CordialMakesbridge
Top Pros
Top Cons
Features
CordialMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
8% below category average
Makesbridge
7.7
7 Ratings
0% below category average
WYSIWYG email editor4.04 Ratings6.97 Ratings
Dynamic content6.35 Ratings8.05 Ratings
Ability to test dynamic content6.85 Ratings8.06 Ratings
Landing pages10.01 Ratings7.04 Ratings
A/B testing7.04 Ratings8.45 Ratings
Mobile optimization7.55 Ratings7.96 Ratings
Email deliverability reporting8.48 Ratings8.214 Ratings
List management7.55 Ratings7.27 Ratings
Triggered drip sequences9.34 Ratings8.26 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
9% below category average
Makesbridge
8.0
7 Ratings
6% above category average
Dashboards8.55 Ratings7.67 Ratings
Standard reports6.55 Ratings8.47 Ratings
Custom reports6.05 Ratings8.17 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Makesbridge
8.1
6 Ratings
5% above category average
Lead nurturing00 Ratings8.26 Ratings
Lead scoring and grading00 Ratings7.66 Ratings
Data quality management00 Ratings8.26 Ratings
Automated sales alerts and tasks00 Ratings8.26 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
Makesbridge
8.1
6 Ratings
8% above category average
Calendaring00 Ratings7.76 Ratings
Event/webinar marketing00 Ratings8.44 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
Makesbridge
8.8
6 Ratings
15% above category average
Social sharing and campaigns00 Ratings8.54 Ratings
Social profile integration00 Ratings9.13 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Makesbridge
7.6
6 Ratings
1% above category average
API00 Ratings7.14 Ratings
Role-based workflow & approvals00 Ratings8.15 Ratings
Customizability00 Ratings7.26 Ratings
Integration with Salesforce.com00 Ratings8.26 Ratings
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CordialMakesbridge
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Score 10.0 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 8.5 out of 10
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Score 9.6 out of 10
Enterprises
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Score 8.5 out of 10
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User Ratings
CordialMakesbridge
Likelihood to Recommend
6.0
(5 ratings)
8.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(4 ratings)
Performance
-
(0 ratings)
9.1
(2 ratings)
Support Rating
-
(0 ratings)
8.2
(4 ratings)
Online Training
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
CordialMakesbridge
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Likelihood to Renew
Cordial
No answers on this topic
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability
Cordial
No answers on this topic
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Reliability and Availability
Cordial
No answers on this topic
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Performance
Cordial
No answers on this topic
Makesbridge Technology
Best tech support in the software industry.
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Support Rating
Cordial
No answers on this topic
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.