What users are saying about
7 Ratings
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Score 6 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • PFL Hybrid Experience Platform is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    8.4

    PFL Hybrid Experience Platform

    84%
    5 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    9.0

    PFL Hybrid Experience Platform

    90%
    3 Ratings

    Product Scalability

    Cordial

    N/A
    0 Ratings
    9.4

    PFL Hybrid Experience Platform

    94%
    3 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    PFL Hybrid Experience Platform

    Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike.Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.
    Matt Quirk | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    PFL Hybrid Experience Platform

    • Integration with our Marketing Automation system (Marketo)
    • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
    • Warehouse storage of mailers
    Anonymous | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    PFL Hybrid Experience Platform

    • They aren’t very well known
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    PFL Hybrid Experience Platform

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required
    Starting at $10,000

    Starting Price

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    PFL Hybrid Experience Platform

    PFL Hybrid Experience Platform 9.0
    Based on 3 answers
    Support and account management is good, it can just take a while to go through all the steps to get something live
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    PFL Hybrid Experience Platform

    I've never used any other competitive solutions.
    Anonymous | TrustRadius Reviewer

    Scalability

    Cordial

    No score
    No answers yet
    No answers on this topic

    PFL Hybrid Experience Platform

    PFL Hybrid Experience Platform 9.4
    Based on 3 answers
    Highly scaleable. We'll be looking at incorporating and scaling even more programs in the near future. The main driver here has been slow adoption by other teams due to a misunderstanding of what PFL provides.Some teammates believed PFL to be an agency, and therefor didn't leverage them in campaigns for a long time.
    Matt Quirk | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    PFL Hybrid Experience Platform

    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Anonymous | TrustRadius Reviewer

    Screenshots

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