What users are saying about
7 Ratings
3 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

PFL TMA

Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
PFL TMA
WYSIWYG email editor
Cordial
4.0
PFL TMA
Dynamic content
Cordial
6.3
PFL TMA
Ability to test dynamic content
Cordial
6.8
PFL TMA
Landing pages
Cordial
10.0
PFL TMA
A/B testing
Cordial
7.0
PFL TMA
Mobile optimization
Cordial
7.5
PFL TMA
Email deliverability reporting
Cordial
8.4
PFL TMA
List management
Cordial
7.5
PFL TMA
Triggered drip sequences
Cordial
9.3
PFL TMA

Reporting & Analytics

Cordial
7.0
PFL TMA
Dashboards
Cordial
8.5
PFL TMA
Standard reports
Cordial
6.5
PFL TMA
Custom reports
Cordial
6.0
PFL TMA

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

PFL TMA

  • Easy for sales to control direct mail.
  • Great at tracking success rates.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

PFL TMA

  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

PFL TMA

I've never used any other competitive solutions.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

PFL TMA

  • More revenue in my territory.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PFL TMA

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison