What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 7.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

ShopperTrak

ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
ShopperTrak
WYSIWYG email editor
Cordial
4.0
ShopperTrak
Dynamic content
Cordial
6.3
ShopperTrak
Ability to test dynamic content
Cordial
6.8
ShopperTrak
Landing pages
Cordial
10.0
ShopperTrak
A/B testing
Cordial
7.0
ShopperTrak
Mobile optimization
Cordial
7.5
ShopperTrak
Email deliverability reporting
Cordial
8.4
ShopperTrak
List management
Cordial
7.5
ShopperTrak
Triggered drip sequences
Cordial
9.3
ShopperTrak

Reporting & Analytics

Cordial
7.0
ShopperTrak
Dashboards
Cordial
8.5
ShopperTrak
Standard reports
Cordial
6.5
ShopperTrak
Custom reports
Cordial
6.0
ShopperTrak

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

ShopperTrak

  • Count inbound and outbound traffic
  • Compare traffic to location specific sales.
  • Detailed dashboards with at a glance actionable content.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

ShopperTrak

  • Updated end users when enhancements are implemented.
  • User specific reporting.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

ShopperTrak

ShopperTrak 8.0
Based on 1 answer
Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

ShopperTrak

No answers on this topic

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

ShopperTrak

  • We now better manage our labor to meet customer traffic.
  • We can better measure the impact of promotions we offer.
  • At a glance, I can identify stores with the biggest opportunities.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ShopperTrak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
ShopperTrak
9.0

Support Rating

Cordial
ShopperTrak
8.0

Add comparison