Marketing Solutions by Criteo vs Google Ad Manager

• You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
• Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
• The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
• Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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• The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
• Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
• Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.

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• Tags and feed implementation : difficult and hard to understand for project and dev teams.
• The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
• Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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• Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
• Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
• Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.

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• A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
• The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
• Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.

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• It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
• Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
• Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.

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