What users are saying about
Top Rated
223 Ratings
113 Ratings
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Score 6.4 out of 100
Top Rated
223 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Google Ad Manager

Perfect with Manager is a fantastic Google Ads demo that focuses on networking across specific scenarios or application platforms. If you want to know the truth, especially if you use Google for running your online business (selling products, generating leads, etc.) I've tried other solutions like competitive search engine advertising, sponsored content solutions, and social media advertising, but none of them managed to drive keyword-based traffic. That is, the user really. Interested in something.
Saqib Seraj | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Google Ad Manager
9.0
Data Transfer
Marketing Solutions by Criteo
7.7
Google Ad Manager
9.0
DSP integration
Marketing Solutions by Criteo
7.5
Google Ad Manager
9.1

Ad Campaigns

Marketing Solutions by Criteo
7.2
Google Ad Manager
8.6
Ad campaign creation
Marketing Solutions by Criteo
7.5
Google Ad Manager
8.8
Ad deployment
Marketing Solutions by Criteo
6.9
Google Ad Manager
9.0
Display advertising
Marketing Solutions by Criteo
7.1
Google Ad Manager
8.3
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.1
Google Ad Manager
8.2
Sequence targeting
Marketing Solutions by Criteo
Google Ad Manager
8.7

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.5
Google Ad Manager
8.7
Ad dashboards
Marketing Solutions by Criteo
7.7
Google Ad Manager
8.9
Ad performance reports
Marketing Solutions by Criteo
6.9
Google Ad Manager
9.1
Ad conversion tracking
Marketing Solutions by Criteo
7.1
Google Ad Manager
8.6
Ad attribution reporting
Marketing Solutions by Criteo
8.7
Google Ad Manager
8.7
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Google Ad Manager
8.4
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Google Ad Manager
8.6

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Google Ad Manager

  • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
  • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
  • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Google Ad Manager

  • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
  • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
  • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
Patrick Stephens | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Anonymous | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 8.0
Based on 2 answers
As a certified Google Ads expert, I can use the platform like Gordon Ramsay can use the kitchen. For those that are not experienced, it can be quite an overwhelming experience. Not that that's a bad thing. You want this to be a powerful platform. Google offers a beginner's platform/view but I don't recommend going that route as you have less control and therefore will have a lower ROI. You want to use the experience platform and if you're not comfortable with it, do yourself a favor and invest in a professional to do it for you. That investment should pay for itself every month if you hire right.
Anonymous | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 8.0
Based on 3 answers
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Google Ad Manager

The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Google Ad Manager

  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Anonymous | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Google Ad Manager

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.3
Google Ad Manager
8.9

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Google Ad Manager
7.0

Usability

Marketing Solutions by Criteo
8.1
Google Ad Manager
8.0

Support Rating

Marketing Solutions by Criteo
8.4
Google Ad Manager
8.0

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