Marketing Solutions by Criteo vs. Google Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marketing Solutions by Criteo
Score 7.8 out of 10
N/A
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide. Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers.…N/A
Google Ad Manager
Score 8.7 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Pricing
Marketing Solutions by CriteoGoogle Ad Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marketing Solutions by CriteoGoogle Ad Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Community Pulse
Marketing Solutions by CriteoGoogle Ad Manager
Considered Both Products
Marketing Solutions by Criteo
Chose Marketing Solutions by Criteo
Criteo is more focused on retargeting which is a great complement in our eshop strategy.
Google Ad Manager

No answer on this topic

Top Pros
Top Cons
Features
Marketing Solutions by CriteoGoogle Ad Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Marketing Solutions by Criteo
7.1
27 Ratings
Google Ad Manager
8.2
24 Ratings
Data Transfer7.026 Ratings8.024 Ratings
DSP integration7.121 Ratings8.419 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Marketing Solutions by Criteo
8.6
57 Ratings
Google Ad Manager
8.8
33 Ratings
Ad campaign creation8.354 Ratings8.933 Ratings
Ad deployment8.653 Ratings8.733 Ratings
Display advertising8.555 Ratings8.532 Ratings
Ad display and retargeting segmentation8.850 Ratings8.731 Ratings
Sequence targeting00 Ratings9.124 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Marketing Solutions by Criteo
7.7
57 Ratings
Google Ad Manager
8.6
33 Ratings
Ad dashboards8.156 Ratings9.031 Ratings
Ad performance reports8.056 Ratings8.733 Ratings
Ad conversion tracking7.653 Ratings9.032 Ratings
Ad attribution reporting7.514 Ratings8.229 Ratings
Cross-channel ad management8.01 Ratings8.426 Ratings
Ad forecasting and optimization6.83 Ratings7.929 Ratings
User Ratings
Marketing Solutions by CriteoGoogle Ad Manager
Likelihood to Recommend
7.8
(58 ratings)
9.0
(33 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.0
(1 ratings)
Usability
7.9
(12 ratings)
9.0
(2 ratings)
Support Rating
7.8
(12 ratings)
7.0
(3 ratings)
User Testimonials
Marketing Solutions by CriteoGoogle Ad Manager
Likelihood to Recommend
Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Google
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
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Pros
Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Google
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
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Cons
Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Google
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
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Likelihood to Renew
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Usability
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Google
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
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Support Rating
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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Alternatives Considered
Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
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Google
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
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Return on Investment
Criteo
  • If you are a new entrant in a market, with few acquisition channels, Criteo is going to enhance significantly your ROI with low CPA and high turnover. Usually, with have a CPA below 10€ on our businesses for ROI which can be up to 2.
  • If you already have a clear marketing strategy, with many platforms, Criteo will probably increase your turnover but your ROI will be lower due to the high number of common interactions/conversions between the platforms. It happened frequently, that is why you have to think about your main goal/KPI.
  • Finally, you have to take care of the marketing saturation on your global audience, especially if you use remarketing widely on all your platforms such as Linkedin/Facebook/Google/etc. You should keep a ratio of 60% acquisition and 40% max remarketing, and take that into consideration if you want to launch Criteo campaigns. Once, one of your clients focused only on remarketing cause it had a lower CPA : Facebook & Critéo retargeting. But after a few months, the CPA rose drastically and the ROI declined from 3 to almost one. So keep online dedicated campaigns for Acquisition when you use Criteo.
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Google
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
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