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191 Ratings
2 Ratings
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Score 6.7 out of 100

LinkedIn Marketing Solutions

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191 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • LinkedIn Marketing Solutions is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Retail Media by Criteo and LinkedIn Marketing Solutions are tied in 1 area: Usability

Likelihood to Recommend

6.4

Criteo Retail Media

64%
1 Rating
8.2

LinkedIn Marketing Solutions

82%
48 Ratings

Likelihood to Renew

Criteo Retail Media

N/A
0 Ratings
9.0

LinkedIn Marketing Solutions

90%
1 Rating

Usability

9.1

Criteo Retail Media

91%
1 Rating
9.1

LinkedIn Marketing Solutions

91%
9 Ratings

Availability

Criteo Retail Media

N/A
0 Ratings
9.0

LinkedIn Marketing Solutions

90%
1 Rating

Performance

Criteo Retail Media

N/A
0 Ratings
9.0

LinkedIn Marketing Solutions

90%
1 Rating

Support Rating

6.4

Criteo Retail Media

64%
1 Rating
8.8

LinkedIn Marketing Solutions

88%
8 Ratings

Implementation Rating

Criteo Retail Media

N/A
0 Ratings
10.0

LinkedIn Marketing Solutions

100%
1 Rating

Product Scalability

Criteo Retail Media

N/A
0 Ratings
9.0

LinkedIn Marketing Solutions

90%
1 Rating

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
Emily Hammell | TrustRadius Reviewer

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

  • Targeting - they have done a great job of allowing you speak to ideal audiences
  • Support - dedicated customer service and account advising is always accessible and very responsive
  • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
Adam Lumley | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

  • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
  • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
  • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
  • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
Scott Walker | TrustRadius Reviewer

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

LinkedIn Marketing Solutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Criteo Retail Media

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 9.0
Based on 1 answer
It is best marketing tool to knows all information related with user and customer so 100% organic information we can share with proper business.
Ghanshyam Thumar | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 9.1
Based on 9 answers
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
Tegan Jenner | TrustRadius Reviewer

Reliability and Availability

Criteo Retail Media

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 9.0
Based on 1 answer
No error, all clear and smooth process on this tool.
Ghanshyam Thumar | TrustRadius Reviewer

Performance

Criteo Retail Media

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 9.0
Based on 1 answer
If they provide API and web related data and integration it will really help to manage data and reports.
Ghanshyam Thumar | TrustRadius Reviewer

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 8.8
Based on 8 answers
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
Jemec Lozada | TrustRadius Reviewer

In-Person Training

Criteo Retail Media

No answers on this topic

LinkedIn Marketing Solutions

Training I did my self based on video and blogs
Ghanshyam Thumar | TrustRadius Reviewer

Online Training

Criteo Retail Media

No answers on this topic

LinkedIn Marketing Solutions

Learnt things from videos and blogs and then started marketing my local network which help and get more confident and then started globally.
Ghanshyam Thumar | TrustRadius Reviewer

Implementation Rating

Criteo Retail Media

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 10.0
Based on 1 answer
It is same as other marketing tools but here we get 100% user profile information
Ghanshyam Thumar | TrustRadius Reviewer

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
Jarad Matula, MBA | TrustRadius Reviewer

Scalability

Criteo Retail Media

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 9.0
Based on 1 answer
Totally agreed with more scalability as improve response from end customer which is more related with business specific.
Ghanshyam Thumar | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

LinkedIn Marketing Solutions

  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
Jeffrey Smith | TrustRadius Reviewer

Screenshots

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