Cvent Surveys vs. Qualtrics XM for Strategy and Research

Cvent Surveys is well suited for gathering post-event data from the audience. It has easy reporting and gives information from the audience that we would not normally have without speaking to each potential attendee separately. The program also allows us to collect data on flight information using sub questions for attendees.

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.

• Allows for the creation of chapters to easily manage different components of a survey that are targeted to specific individuals based on their program or contractual interaction with our company.
• The canned reports available from within Cvent have proven most useful. We feel Cvent put a lot of thought into the most common operational types of reports that would benefit organizations without the need for producing adhoc reporting to meet the needs of creating valuable metrics.
• The invitation process for uploading an invitation file is extremely easy. If automation is not feasible at the given time for the organization, having the ability to upload an invitation file and send out surveys is extremely intuitive and quick.
• Training videos within Cvent have proven most effective when trying to solve a survey design problem. The videos are easy to locate and are very informative addressing all aspects of survey creation and design.
• Templates from within Cvent are most useful. Though customization is great and part of Cvent, we have found from an IT perspective, that the numerous templates Cvent provides have alwayw proven to be the easiest way to get our requestors their Survey within a relatively quick turn-around time frame.
• Email confirmation requirement. We feel this requirement within Cvent to insure that emails are being sent from a valid email address is crucial for our business from a customer satisfaction perspective, allowing our customers to realize the human factor behind the survey and as well as the ability to respond to individuals who reply to the survey invitation.
• Configuration and design elements from both the survey and email perspective are both intuitive and quick to use. Cvent guides you through the design process from beginning to end.
• Testing capabilities are incredible allowing for comments back to the development team as well as ease of importing or creating quick add respondents for assisting with the testing process.

• Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
• It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
• Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Incentivized

• It was a little tough to find the correct survey report to print. Maybe make them a sub category at the top that has the breakdown for each type of survey.
• Having the option to automatically pop up surveys after a session, but also allow people to click into too.
• Giving incentives to filling out surveys. Feedback is key to have.

Incentivized

• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Incentivized

Fortunately, the more integrated we become with Cvent, the easier it's going to get. As we've grown as an organization, we've also been able to launch additional events much easier with Cvent. My CEO wasn't too pleased with the addition of Cvent at first, but I definitely stuck up for our decision and it has paid off since

I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.

This program is so versatile to be able to do whatever is needed. There isn't a time that I have built a survey that hasn't done exactly what is needed. No matter how complicated the questions are, the data that is put out is easy for leadership to read and understand. That is what is needed. They shouldn't have to go through complex data and spend a lot of time trying to analyze it.

All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.

I have not needed to contact support before for this feature in Cvent. The support team for other features have been great though, so I will provide an answer for that. Cvent is on point with their customer care. They’re prompt and make sure the issue is fixed. They will also follow up with you to make sure everything is still working smoothly or if any additional help is needed

Incentivized

Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible

I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints

I like being able to easily integrate new colleagues by simply giving them a log in user name and password

I think Cvent surveys feel more secure. It is also a program that we are likely using for the event or meeting already, so it's nice to just use the same program for both things. Cvent surveys are an additional expense which isn't always ideal and can be a hard sell in comparison to other programs or just utilizing email

Incentivized

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase

Incentivized

• Increased employee efficiency is a true statement for Cvent. It is efficient for both clients and sales representatives.
• It also has a faster lead conversion and notifies you as soon as a client has accepted a proposal.
• I would not say it has any negative impact at our company whatsover. Thank you Cvent for working so properly.

• Increased productivity due to the highly intuitive user-interface and template saving capabilities.
• Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
• If a user has created a great template, they can share to external teams quite easily. It helps other departments!

Incentivized