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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
    Pricing
    Data Axle GenieDemandScience
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieDemandScience
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Community Pulse
    Data Axle GenieDemandScience
    Considered Both Products
    Data Axle
    No answer on this topic
    DemandScience
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    60 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    63 Answers
    Features
    Data Axle GenieDemandScience
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and DemandScience
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    DemandScience
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and DemandScience
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    DemandScience
    -
    Ratings
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings00 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and DemandScience
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    DemandScience
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and DemandScience
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    DemandScience
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Data Axle Genie and DemandScience
    Feature
    Data Axle Genie
    -
    Ratings
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Audience profiling and targeting00 Ratings8.617 Ratings
    Content performance analytics00 Ratings7.614 Ratings
    Campaign optimization dashboard00 Ratings7.210 Ratings
    Best Alternatives
    Data Axle GenieDemandScience
    Small Businesses
    Owler
    Score9.7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieDemandScience
    Likelihood to Recommend
    7.0
    (6 ratings)
    7.6
    (75 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    6.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    6.9
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    5.0
    (69 ratings)
    Implementation Rating
    -
    (0 ratings)
    1.5
    (3 ratings)
    User Testimonials
    Data Axle GenieDemandScience
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    Implementation Rating
    Data Axle
    No answers on this topic
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
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