DataFox (discontinued) vs. Foundry ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DataFox (discontinued)
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
DataFox was a tool used to dentify new prospects and deliver actionable sales triggers from thousands of data sources. Oracle acquired DataFox in October 2018, and the product was sunsetted in 2023. It is no longer available.N/A
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
DataFox (discontinued)Foundry ABM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DataFox (discontinued)Foundry ABM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSubscription pricing. Please contact DataFox for additional information.
More Pricing Information
Community Pulse
DataFox (discontinued)Foundry ABM
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DataFox (discontinued)Foundry ABM
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DataFox (discontinued)
8.2
8 Ratings
11% above category average
Foundry ABM
-
Ratings
Salesforce integration8.28 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
DataFox (discontinued)
-
Ratings
Foundry ABM
7.5
1 Ratings
8% below category average
Automated routing and prioritization00 Ratings8.21 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Syndicated content00 Ratings7.31 Ratings
Personalization00 Ratings7.31 Ratings
Engagement data tracking00 Ratings7.31 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
DataFox (discontinued)
-
Ratings
Foundry ABM
7.4
10 Ratings
4% below category average
Ad campaign creation00 Ratings7.510 Ratings
Display advertising00 Ratings7.810 Ratings
Contextual advertising00 Ratings6.41 Ratings
Social advertising00 Ratings6.41 Ratings
Ad reporting and analytics00 Ratings7.31 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
DataFox (discontinued)
-
Ratings
Foundry ABM
7.0
1 Ratings
11% below category average
Standard visitor segmentation00 Ratings8.21 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
DataFox (discontinued)
-
Ratings
Foundry ABM
7.3
1 Ratings
5% below category average
3rd party intent signals00 Ratings7.31 Ratings
Downstream intent signals00 Ratings7.31 Ratings
Account identification00 Ratings7.31 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
DataFox (discontinued)
-
Ratings
Foundry ABM
8.2
1 Ratings
2% below category average
Automated workflow & orchestration00 Ratings8.21 Ratings
Best Alternatives
DataFox (discontinued)Foundry ABM
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DataFox (discontinued)Foundry ABM
Likelihood to Recommend
7.7
(9 ratings)
8.4
(48 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(4 ratings)
Usability
-
(0 ratings)
8.6
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.2
(40 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.6
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
DataFox (discontinued)Foundry ABM
Likelihood to Recommend
Discontinued Products
It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.
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Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pros
Discontinued Products
  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
Read full review
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons
Discontinued Products
  • It has too little information on emerging markets like Latam.
  • Only big companies, you can't find info on small ones.
  • Making it easier to educate the AI.
Read full review
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
Discontinued Products
No answers on this topic
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Reliability and Availability
Discontinued Products
No answers on this topic
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Discontinued Products
No answers on this topic
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
Discontinued Products
No answers on this topic
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Online Training
Discontinued Products
No answers on this topic
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Discontinued Products
No answers on this topic
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
Discontinued Products
We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.
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Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Scalability
Discontinued Products
No answers on this topic
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
Discontinued Products
  • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
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Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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ScreenShots

DataFox (discontinued) Screenshots

Screenshot of DataFox allows you to filter our leading database based on granular key words, such as CyberSecurity or HealthTech, region, etc.  We do not use NAICS or SIC code filters and go incredibly deep on SMB and middle market tech companies.Screenshot of Sales triggers alert reps to new opportunities in their territory and help open doors with prospective buyers.Screenshot of Salesforce integration.