What users are saying about
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
225 Ratings
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

TrustRadius for Vendors

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
225 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

TrustRadius for Vendors

TrustRadius is well suited for vendors in well-established industries with several active competitors. The deeper the pool of competitors, the more credible the reviews will be and the greater the opportunities for buyers to compare options. Similarly, vendors that have passed the startup stage, with at least several dozen customers (ideally 100s), have a better opportunity to collect enough customer reviews that represent a richer canvassing of a vendor's capabilities and qualifications.
Mauricio Barberi | TrustRadius Reviewer

Pros

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

TrustRadius for Vendors

  • TrustQuote Anywhere Tool to help filter through quotes
  • Hands-on customer success team that help us brainstorm and share best practices
  • Potential Slack integration
  • Custom questions -- the ability to ask follow up questions or additional questions on our software to help us understand use cases and more
Emma Tewksbury | TrustRadius Reviewer

Cons

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

TrustRadius for Vendors

  • Better consistency in categories. For example, where a company's products are placed within the category aren't always consistent with where its direct competitors are and vice versa
  • Because of the level of granularity within categories, there wasn't much customer data to do automated category retargeting
Mike Wong | TrustRadius Reviewer

Likelihood to Renew

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

TrustRadius for Vendors

TrustRadius for Vendors 8.3
Based on 11 answers
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
Alexandra McWethy | TrustRadius Reviewer

Usability

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

TrustRadius for Vendors

TrustRadius for Vendors 7.6
Based on 14 answers
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
Meredith Lea Barber | TrustRadius Reviewer

Support Rating

Demandbase

Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

TrustRadius for Vendors

TrustRadius for Vendors 7.9
Based on 33 answers
Everyone on my team who works with TrustRadius has consistently reported great support. The team is easy to work with, and really seems to care about the success of our business. Every once in a while someone from our TrustRadius team forwards one of our reviews to us just to make sure we saw it and recognized that it was a particularly great one. I just love this level of attention with their standard support program.
Stacy Nawrocki | TrustRadius Reviewer

Online Training

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

TrustRadius for Vendors

No score
No answers yet
No answers on this topic

Implementation Rating

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

TrustRadius for Vendors

TrustRadius for Vendors 8.6
Based on 8 answers
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
Tami Andrews | TrustRadius Reviewer

Alternatives Considered

Demandbase

We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang | TrustRadius Reviewer

TrustRadius for Vendors

No answers on this topic

Return on Investment

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

TrustRadius for Vendors

  • Number of reviews has increased significantly.
  • Reviews are constantly coming in - no additional resources from our team spent on getting high quality reviews.
  • Saves web team time - in most cases no need to create a custom quotes widget in-house.
Julia Shashkova | TrustRadius Reviewer

Screenshots

Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TrustRadius for Vendors

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Add comparison