D&B Optimizer vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
D&B OptimizerZoomInfo Operations
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerZoomInfo Operations
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerZoomInfo Operations
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B OptimizerZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
ZoomInfo Operations
-
Ratings
Advanced search3.52 Ratings00 Ratings
Identification of new leads5.12 Ratings00 Ratings
List quality5.12 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Ideal customer targeting4.42 Ratings00 Ratings
Load time/data access8.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
ZoomInfo Operations
-
Ratings
Contact information6.92 Ratings00 Ratings
Company information6.22 Ratings00 Ratings
Industry information7.12 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
ZoomInfo Operations
-
Ratings
Lead qualification process6.01 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings00 Ratings
Salesforce integration9.02 Ratings00 Ratings
Company/business profiles4.32 Ratings00 Ratings
Data hygiene8.82 Ratings00 Ratings
Automatic data refresh6.22 Ratings00 Ratings
Filters and segmentation8.21 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
3% below category average
ZoomInfo Operations
-
Ratings
Append emails to records7.31 Ratings00 Ratings
Best Alternatives
D&B OptimizerZoomInfo Operations
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Lead411
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HubSpot Operations Hub
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Score 8.0 out of 10
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Lead411
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Score 9.1 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
8.0
(2 ratings)
8.0
(114 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
8.4
(14 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
Likelihood to Renew
Dun & Bradstreet
No answers on this topic
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
Dun & Bradstreet
No answers on this topic
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
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Reliability and Availability
Dun & Bradstreet
No answers on this topic
ZoomInfo
No problems
Read full review
Performance
Dun & Bradstreet
No answers on this topic
ZoomInfo
Had very good experience when using it
Read full review
Support Rating
Dun & Bradstreet
No answers on this topic
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
Online Training
Dun & Bradstreet
No answers on this topic
ZoomInfo
It was helpful
Read full review
Implementation Rating
Dun & Bradstreet
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
Scalability
Dun & Bradstreet
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
Read full review
Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.