Emplifi Social Marketing Cloud vs. Loomly

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

It’s good if you need to add people from the team or clients and everyone to be able to add content, schedule or edit if they need to edit something. The library where you can find the files you scheduled is also helpful if you need some file and can’t find it on your computer. It also suggests you types of content that you can create, such as: international days, interesting topics. You can also reply to social media comments from there and people on the team can do it too.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Easy to add team members
• Can add more accounts and select social media
• Schedule and plan content for more accounts
• Keeps files in library
• Post automatically

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• It should make it easier to select more accounts at once while duplicating post
• It should make it easier to edit on multiple accounts at the same time while duplicating

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview either monthly or daily, it is easier to check. When you add something it is in a library and you can download it if you need it.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• Easy to use for all members
• Can schedule all your content for many accounts in one place
• Makes it more effective as both team members and clients have access to it
• It is effective to cover everything about social media from scheduling to replying to comments and audience

Incentivized