What users are saying about
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Top Rated
272 Ratings
18 Ratings

EZ Texting

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Top Rated
272 Ratings
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Score 8.4 out of 100
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Score 9 out of 100

Highlights

EZ Texting and TextMagic are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas TextMagic is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and TextMagic both include SMS marketing features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

TextMagic allows users to send texts online using many operating systems and includes an API to help businesses integrate TextMagic with existing systems. TextMagic also converts emails to text, allowing businesses to run simultaneous email and SMS campaigns with a single system. Lastly, in addition to a flexible API, TextMagic also includes integrations through Zapier, which allows less technical staff to integrate other software with TextMagic without writing code.

Limitations

Though EZ Texting and TextMagic both include automated SMS features, they also have a few limitations that are important to consider.

EZ Texting includes some out of the box integrations but isn’t as flexible as TextMagic can be with its flexible API. TextMagic also includes integrations through Zapier, so EZ Texting is only superior on integrations for businesses that don’t want to work with an API or Zapier. EZ Texting also can’t manage both email campaigns and SMS campaigns at once, so if your organization wants to run both through a single application, TextMagic may be preferred.

TextMagic can handle both emails and SMS messaging, but doesn’t have any support for text-to-landline. This can be a problem for organizations with a trusted landline number or who are targeting landline-using demographics. Additionally, while TextMagic includes integrations through Zapier and provides an API for custom integrations, its native integrations are limited.

Pricing

EZ Texting offers a Free 14-day trial that businesses can use before committing to a purchase. The Plus pricing tier is priced at $39.00 per month and includes additional free messages and custom keywords. The Select Tier and Elite tier similarly add more free texts and custom keywords at $75.00 per month and $119.00 per month respectively.

TextMagic offers a pay as you go model that prices texts depending on where they are being sent. For example, texts to United States phones start at $0.04 per text. Total costs depend on number of texts and who they are sent to.

Community Pulse

Attribute Ratings

  • TextMagic is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

8.4

EZ Texting

84%
199 Ratings
8.8

TextMagic

88%
11 Ratings

Likelihood to Renew

8.9

EZ Texting

89%
9 Ratings
9.1

TextMagic

91%
1 Rating

Usability

8.9

EZ Texting

89%
38 Ratings
9.1

TextMagic

91%
1 Rating

Availability

10.0

EZ Texting

100%
2 Ratings

TextMagic

N/A
0 Ratings

Performance

10.0

EZ Texting

100%
2 Ratings

TextMagic

N/A
0 Ratings

Support Rating

8.5

EZ Texting

85%
188 Ratings

TextMagic

N/A
0 Ratings

Implementation Rating

10.0

EZ Texting

100%
5 Ratings

TextMagic

N/A
0 Ratings

Configurability

10.0

EZ Texting

100%
1 Rating

TextMagic

N/A
0 Ratings

Ease of integration

9.5

EZ Texting

95%
4 Ratings

TextMagic

N/A
0 Ratings

Product Scalability

10.0

EZ Texting

100%
1 Rating

TextMagic

N/A
0 Ratings

Vendor post-sale

10.0

EZ Texting

100%
1 Rating

TextMagic

N/A
0 Ratings

Vendor pre-sale

10.0

EZ Texting

100%
1 Rating

TextMagic

N/A
0 Ratings

Likelihood to Recommend

CallFire

It is great for people who are not tech-savvy, want to get up and running quickly, and want to pay as needed. I have not used it for scheduling recurring messages or sending them to many different lists at once so I'm not sure if it works as well as other options for that. I feel that the pricing is competitive and works well for smaller businesses.
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TextMagic

To streamline procedures, you can easily create message templates and import contacts. You can send group SMS online using the TextMagic app from a laptop, browser, or mobile device. Contact information can be entered manually or imported from other programs. To improve your strategy, you can create email lists based on SMS advertising.
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Pros

CallFire

  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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TextMagic

  • Easy to upload sign ups from tradeshows we attend.
  • I like the ability to respond the their texts back to me to hold a conversation.
  • I like the billing structure with auto balance.
  • The scheduling feature and cost calculation is very helpful.
  • Easy to learn to use.
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Cons

CallFire

  • Texts should sync between multiple devices. We cannot all reply to patient texts to share the work load because we don't know if another employee has already responded. It just doesn't show up. If we answer on our phone via the app, the desktop doesn't update with the reply. So we have to look back and forth between any of the devices used to reply to determine which patients have already received a reply, etc.
  • We could really use an "out of office" automatic reply. We had a company retreat to Cancun and hated having to text all weekend with patients, when it would have been much more relaxing to know that they could get an automatic reply that we would be back in the office on Monday.
  • Patients accidentally unsubscribe from us often because they text things that sound like "remove from list" etc. For example, when patients ask us to cancel their appointment.
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TextMagic

  • Connection between other services ERP, CRM and slack.
  • Textmagic is a tool for kids who want to SMS chat.
  • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
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Pricing Details

EZ Texting

Starting Price

$19 per month

Editions & Modules

EZ Texting editions and modules pricing
EditionModules
Value$191
Essentials$292
Premium$493
ProfessionalContact sales team4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pricing Info

TextMagic

Starting Price

$4 per outbound text

Editions & Modules

TextMagic editions and modules pricing
EditionModules
Pay as You Go Plan0.041
Pay as You Go Plan0.042

Footnotes

  1. per outbound text
  2. per outbound text

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pay only for outbound text messages. Inbound SMS is free.

Likelihood to Renew

CallFire

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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TextMagic

I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
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Usability

CallFire

It was fairly easy to use in terms of sending out texts but it was also a little clunky in the setup and then after sends it was not great in terms of results and finding things in the data.
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TextMagic

It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
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Reliability and Availability

CallFire

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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TextMagic

No answers on this topic

Performance

CallFire

Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
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TextMagic

No answers on this topic

Support Rating

CallFire

The tech support at EZ Texting is amazing. They are there all the time and are available to chat or to talk on the phone. They are all very friendly individuals who have a very calming tone and will make sure that you walk away satisfied. They are very professional.
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TextMagic

No answers on this topic

Implementation Rating

CallFire

The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
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TextMagic

No answers on this topic

Alternatives Considered

CallFire

Truly, EZ Texting had more features, functionality and a better value proposition for our organization than others in its field. We didn't need a huge platform with a supermarket of features, we only needed limited features that were easy to implement and manage. For us, this platform made the most sense.
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TextMagic

We have our company cell phones through AT&T and we researched setting up a text blasting service through them. It would have been a very expensive option and it made no sense to spend that kind of money when TextMagic does everything we need it to do for a minimal investment
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Scalability

CallFire

We have never had a problem with the system NOT sending out our message.
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TextMagic

No answers on this topic

Return on Investment

CallFire

  • Using EZ Texting to remind our drivers to do their safety training each month has increased participation in the training program by 47% over the last year.
  • Drivers have communicated that they feel they are more heard due to the reply to the message feature on each text we send out and the manner in which we address any concerns. They may have been hesitant to call into the office in the past about issues but now they are comfortable sending a text.
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TextMagic

  • Increase the effectiveness of your SMS marketing efforts.
  • You can manage your campaigns from anywhere.
  • Simplifies the process of tracking and maintaining contacts.
  • Automation of incoming SMS.
  • Chats allow you to keep track of all open conversations, browse past messages, and follow up.
Read full review

Screenshots

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