EZ Texting vs. Textmagic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 8.9 out of 10
N/A
EZ Texting offers a text marketing solution used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some…
$25
per month
Textmagic
Score 8.1 out of 10
N/A
Textmagic is an SMS communication platform for businesses. It facilitates direct engagement with customers through messaging, offering tools for marketing campaigns, customer support, and notifications. Its suite of features includes personalized messages, automation capabilities, and detailed analytics, providing a solution for businesses looking to harness the immediacy and reach of SMS.
$20
per month
Pricing
EZ TextingTextmagic
Editions & Modules
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
Pay as You Go Plan
$0.05
per outbound text
Pay as You Go Plan
$0.05
per outbound text
Offerings
Pricing Offerings
EZ TextingTextmagic
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited: Incoming Messages, Contacts, Keywords & Two-Way Texting. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Millions of Images & Image Editing Tool Powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.
More Pricing Information
Community Pulse
EZ TextingTextmagic
Considered Both Products
EZ Texting
Chose EZ Texting
I'm still comparing them, TextMagic has a different kind of Layout. Not quite as easy to navigate as EZtexting but the pricing seems more reasonable.
Textmagic

No answer on this topic

Top Pros
Top Cons
TrustRadius Insights
EZ TextingTextmagic
Highlights

TrustRadius
Research Team Insight
Published

EZ Texting and TextMagic are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas TextMagic is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and TextMagic both include SMS marketing features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

TextMagic allows users to send texts online using many operating systems and includes an API to help businesses integrate TextMagic with existing systems. TextMagic also converts emails to text, allowing businesses to run simultaneous email and SMS campaigns with a single system. Lastly, in addition to a flexible API, TextMagic also includes integrations through Zapier, which allows less technical staff to integrate other software with TextMagic without writing code.

Limitations

Though EZ Texting and TextMagic both include automated SMS features, they also have a few limitations that are important to consider.

EZ Texting includes some out of the box integrations but isn’t as flexible as TextMagic can be with its flexible API. TextMagic also includes integrations through Zapier, so EZ Texting is only superior on integrations for businesses that don’t want to work with an API or Zapier. EZ Texting also can’t manage both email campaigns and SMS campaigns at once, so if your organization wants to run both through a single application, TextMagic may be preferred.

TextMagic can handle both emails and SMS messaging, but doesn’t have any support for text-to-landline. This can be a problem for organizations with a trusted landline number or who are targeting landline-using demographics. Additionally, while TextMagic includes integrations through Zapier and provides an API for custom integrations, its native integrations are limited.

Pricing

EZ Texting offers a Free 14-day trial that businesses can use before committing to a purchase. The Plus pricing tier is priced at $39.00 per month and includes additional free messages and custom keywords. The Select Tier and Elite tier similarly add more free texts and custom keywords at $75.00 per month and $119.00 per month respectively.

TextMagic offers a pay as you go model that prices texts depending on where they are being sent. For example, texts to United States phones start at $0.04 per text. Total costs depend on number of texts and who they are sent to.

Best Alternatives
EZ TextingTextmagic
Small Businesses
OneSignal
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Score 9.0 out of 10
Telegram
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Score 8.9 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Telegram
Telegram
Score 8.9 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Telegram
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Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EZ TextingTextmagic
Likelihood to Recommend
8.9
(256 ratings)
9.0
(9 ratings)
Likelihood to Renew
8.3
(11 ratings)
9.1
(1 ratings)
Usability
8.6
(95 ratings)
9.1
(1 ratings)
Availability
8.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.2
(112 ratings)
-
(0 ratings)
Implementation Rating
8.1
(4 ratings)
-
(0 ratings)
Configurability
7.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.4
(5 ratings)
-
(0 ratings)
Product Scalability
7.0
(2 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
EZ TextingTextmagic
Likelihood to Recommend
CallFire
It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.
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Textmagic
TextMagic is a wonderful solution for small businesses or non-profits just adding an SMS text service to their marketing outreach program. Very easy to set up and use. Customers seem to like SMS as a method of communication. Easily lets you keep in touch with them at a very nominal cost. Immediate feedback if they respond to your text on the dashboard through chat.
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Pros
CallFire
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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Textmagic
  • Employees can connect via text messages using two-way chat messages.
  • Emails can be converted to text messages and sent as SMS.
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Cons
CallFire
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
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Textmagic
  • Connection between other services ERP, CRM and slack.
  • Textmagic is a tool for kids who want to SMS chat.
  • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
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Likelihood to Renew
CallFire
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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Textmagic
I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
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Usability
CallFire
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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Textmagic
It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
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Reliability and Availability
CallFire
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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Textmagic
No answers on this topic
Performance
CallFire
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
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Textmagic
No answers on this topic
Support Rating
CallFire
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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Textmagic
No answers on this topic
Implementation Rating
CallFire
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
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Textmagic
No answers on this topic
Alternatives Considered
CallFire
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me
Read full review
Textmagic
TextMagic just worked. Where Trello seemed like we needed to jump through a bunch of hoops to get it working, TextMagic was simple to set up. Everything seemed streamlined and easy to manage.
Read full review
Scalability
CallFire
We have never had a problem with the system NOT sending out our message.
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Textmagic
No answers on this topic
Return on Investment
CallFire
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
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Textmagic
  • It's just a small part of our communications with employees but they appreciate it very much!
  • It is a very cost effective communications tool.
  • There is no negative impact. I just need to remember to update the contact lists with any employee changes.
Read full review
ScreenShots

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor