21 Ratings
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Top Rated
155 Ratings
21 Ratings
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Score 7 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Ryan Williams, MBA | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Boolean keyword searches
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Filtering out noise/spam
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Sentiment analysis
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Broad channel coverage
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Publishing

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.2
Audience targeting
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Engagement

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Automated routing and prioritization
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Customer interaction histories
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Bulk actions
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Marketing

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Lead generation
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Content marketing
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Paid media management
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.2

Channel coverage/integration

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Twitter
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Facebook
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
LinkedIn
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Google+
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Instagram
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Pinterest
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
5.1
YouTube
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
5.9

Reporting/analytics

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Campaign success analytics
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Real-time tracking
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Competitor analysis
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Account management

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Role-based user permissions & privileges
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Mobile access
Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Abby Teunissen | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

Followerwonk

  • Would love this to be available for Instagram
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Followerwonk

Followerwonk 7.3
Based on 4 answers
As long as social engagement stays relevant, I will continue to use Followerwonk.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Followerwonk

Followerwonk 10.0
Based on 2 answers
I've never used their support. I've never needed to.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

Followerwonk

We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while FollowerWonk is focused on delivering valuable insights and granular follower data.
Christopher Wilson | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

Followerwonk

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 33 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Ryan Williams, MBA | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Pricing Details

Followerwonk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Followerwonk Editions & Modules

Edition
Target$29.001
Multitask$79.001
  1. per month
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Followerwonk
7.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Likelihood to Renew

Followerwonk
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Followerwonk
10.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Followerwonk
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

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