23 Ratings
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Top Rated
219 Ratings
23 Ratings
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Score 6.6 out of 100

Khoros Marketing

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Top Rated
219 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

    Listening/monitoring

    Followerwonk

    Feature Set Not Supported
    N/A
    7.1

    Khoros Marketing

    71%
    Khoros Marketing ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.2
    72%
    69 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    73 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    6.9
    69%
    66 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    7.5
    75%
    81 Ratings

    Publishing

    Followerwonk

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing

    74%
    Khoros Marketing ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.7
    87%
    105 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.4
    74%
    84 Ratings

    Content optimization

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    94 Ratings

    Engagement

    Followerwonk

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing

    76%
    Khoros Marketing ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.2
    72%
    64 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    74 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.5
    75%
    67 Ratings

    Marketing

    Followerwonk

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing

    75%
    Khoros Marketing ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    35 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    63 Ratings

    Paid media management

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    68 Ratings

    Channel coverage/integration

    Followerwonk

    Feature Set Not Supported
    N/A
    7.7

    Khoros Marketing

    77%
    Khoros Marketing ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.7
    77%
    102 Ratings

    Facebook

    N/A
    0 Ratings
    8.1
    81%
    104 Ratings

    LinkedIn

    N/A
    0 Ratings
    7.6
    76%
    76 Ratings

    Google+

    N/A
    0 Ratings
    9.0
    90%
    18 Ratings

    Instagram

    N/A
    0 Ratings
    7.3
    73%
    97 Ratings

    Pinterest

    N/A
    0 Ratings
    6.6
    66%
    34 Ratings

    YouTube

    N/A
    0 Ratings
    7.3
    73%
    33 Ratings

    Reporting/analytics

    Followerwonk

    Feature Set Not Supported
    N/A
    7.3

    Khoros Marketing

    73%
    Khoros Marketing ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    91 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.7
    77%
    90 Ratings

    Competitor analysis

    N/A
    0 Ratings
    6.5
    65%
    60 Ratings

    Account management

    Followerwonk

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing

    74%
    Khoros Marketing ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.6
    76%
    100 Ratings

    Mobile access

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Attribute Ratings

    • Followerwonk is rated higher in 1 area: Support Rating
    • Khoros Marketing is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    6.6

    Followerwonk

    66%
    7 Ratings
    8.1

    Khoros Marketing

    81%
    141 Ratings

    Likelihood to Renew

    7.3

    Followerwonk

    73%
    4 Ratings
    8.5

    Khoros Marketing

    85%
    33 Ratings

    Usability

    Followerwonk

    N/A
    0 Ratings
    9.0

    Khoros Marketing

    90%
    28 Ratings

    Availability

    Followerwonk

    N/A
    0 Ratings
    9.7

    Khoros Marketing

    97%
    22 Ratings

    Performance

    Followerwonk

    N/A
    0 Ratings
    8.1

    Khoros Marketing

    81%
    15 Ratings

    Support Rating

    10.0

    Followerwonk

    100%
    2 Ratings
    8.0

    Khoros Marketing

    80%
    47 Ratings

    In-Person Training

    Followerwonk

    N/A
    0 Ratings
    8.9

    Khoros Marketing

    89%
    7 Ratings

    Online Training

    Followerwonk

    N/A
    0 Ratings
    6.0

    Khoros Marketing

    60%
    7 Ratings

    Implementation Rating

    Followerwonk

    N/A
    0 Ratings
    7.7

    Khoros Marketing

    77%
    58 Ratings

    Product Scalability

    Followerwonk

    N/A
    0 Ratings
    7.5

    Khoros Marketing

    75%
    79 Ratings

    Likelihood to Recommend

    Followerwonk

    I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
    Read full review

    Khoros (Formerly Spredfast + Lithium)

    Khoros is extremely customizable, which always has its pros & cons. Organizations who are willing to invest in managing the platform 24/7 very closely and investing in taking advantage of the newest functionality will strongly benefit from Khoros Marketing. Smaller organizations who just want a simple platform that does the thinking for them may run into efficiency or complexity issues with the platform
    Read full review

    Pros

    Followerwonk

    • Allows you to search for Twitter users based on a keyword or trait
    • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
    • Track Twitter followers over time
    • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
    Read full review

    Khoros (Formerly Spredfast + Lithium)

    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Read full review

    Cons

    Followerwonk

    • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
    Read full review

    Khoros (Formerly Spredfast + Lithium)

    • Uploading Instagram stories through Khoros.
    • Uploading Instagram carousels through Khoros.
    • Reducing the wait time for some things to delete or add to the content calendar.
    • Sorting by date added as default in the content center.
    • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
    Read full review

    Pricing Details

    Followerwonk

    Starting Price

    $29 per month

    Editions & Modules

    Followerwonk editions and modules pricing
    EditionModules
    Target$29.001
    Multitask$79.002

    Footnotes

    1. per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Khoros Marketing

    Starting Price

    Editions & Modules

    Khoros Marketing editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Get A Demo

      Likelihood to Renew

      Followerwonk

      We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
      Read full review

      Khoros (Formerly Spredfast + Lithium)

      There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
      Read full review

      Usability

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
      Read full review

      Reliability and Availability

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
      Read full review

      Performance

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
      Read full review

      Support Rating

      Followerwonk

      I've never used their support. I've never needed to.
      Read full review

      Khoros (Formerly Spredfast + Lithium)

      Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
      Read full review

      In-Person Training

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
      Read full review

      Online Training

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
      Read full review

      Implementation Rating

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
      Read full review

      Alternatives Considered

      Followerwonk

      I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
      Read full review

      Khoros (Formerly Spredfast + Lithium)

      Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor. Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way
      Read full review

      Scalability

      Followerwonk

      No answers on this topic

      Khoros (Formerly Spredfast + Lithium)

      On a scale between one and ten, I would rate the platform's overall scalability a ten. This platform can be used by small businesses that only have one or two platforms or a small business that has one platform but a large following. This platform can be suited for any size business and can most certainly grow with each of them.
      Read full review

      Return on Investment

      Followerwonk

      • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
      • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
      • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
      Read full review

      Khoros (Formerly Spredfast + Lithium)

      • The Plans section is great for keeping track of content that needs to be posted.
      • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
      • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
      Read full review

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