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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.9 out of 10
    N/AFormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A

    Qualtrics

    Score7.8 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Pricing
    FormAssemblyQualtrics
    Editions & Modules
    Atlas Explorer
    Contact Sales
    per month
    Atlas Team
    Contact sales
    Gov Cloud
    Contact sales
    Atlas Enterprise
    Contact Sales
    Research Core 1
    1,500
    per user/per year
    Offerings
    Pricing Offerings
    FormAssemblyQualtrics
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    FormAssemblyQualtrics
    Considered Both Products
    FormAssembly
    No answer on this topic
    Qualtrics
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    39 Answers
    64%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    31 Answers
    80%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    37 Answers
    71%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    20 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    56%
    Implementation went as expected
    5 Answers
    Features
    FormAssemblyQualtrics
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    8.4
    47 Ratings
    4% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey templates8.430 Ratings00 Ratings
    Themes7.943 Ratings00 Ratings
    Custom logo/branding8.946 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    8.6
    46 Ratings
    1% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Changes to live survey8.539 Ratings00 Ratings
    Question design help8.238 Ratings00 Ratings
    Multiple question types9.048 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    9.0
    43 Ratings
    7% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey logic flexibility9.045 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    8.1
    46 Ratings
    0% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Response tracking8.745 Ratings00 Ratings
    Data export8.945 Ratings00 Ratings
    Standard reports7.936 Ratings00 Ratings
    Custom reports7.433 Ratings00 Ratings
    Analytics7.56 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    8.5
    41 Ratings
    2% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Access controls8.239 Ratings00 Ratings
    Compliance8.939 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    7.0
    28 Ratings
    14% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Vendor-offered crowdsourcing6.01 Ratings00 Ratings
    Respondent restrictions7.929 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.0
    1 Ratings
    0% above category average
    Contact information00 Ratings6.01 Ratings
    Financial Research
    Comparison of Financial Research features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.3
    2 Ratings
    14% below category average
    Private Company Data00 Ratings8.01 Ratings
    Industry-Specific Information00 Ratings6.01 Ratings
    Independent Research Access00 Ratings6.01 Ratings
    Search Tools00 Ratings5.02 Ratings
    Market Research
    Comparison of Market Research features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    -
    Ratings
    Qualtrics XM for Strategy and Research
    6.6
    4 Ratings
    6% below category average
    Competitor Research00 Ratings7.03 Ratings
    Consumer Feedback00 Ratings8.25 Ratings
    Competitor alerts00 Ratings5.02 Ratings
    Market Insights and Reports00 Ratings6.03 Ratings
    Best Alternatives
    FormAssemblyQualtrics
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    No answers on this topic
    Enterprises
    QuestionPro
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyQualtrics
    Likelihood to Recommend
    8.9
    (53 ratings)
    7.0
    (174 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    9.4
    (41 ratings)
    Usability
    9.0
    (42 ratings)
    6.4
    (25 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    Support Rating
    5.8
    (3 ratings)
    1.6
    (21 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Ease of integration
    8.2
    (28 ratings)
    -
    (0 ratings)
    User Testimonials
    FormAssemblyQualtrics
    Likelihood to Recommend
    FormAssembly
    Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
    Incentivized
    Read full review
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Pros
    FormAssembly
    • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
    • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
    • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
    • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
    Incentivized
    Read full review
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
    • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
    • FormAssembly could benefit from improving training and support resources.
    Incentivized
    Read full review
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Usability
    FormAssembly
    The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
    Incentivized
    Read full review
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Online Training
    FormAssembly
    No answers on this topic
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Implementation Rating
    FormAssembly
    I didn't participate in the implementation.
    Incentivized
    Read full review
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Alternatives Considered
    FormAssembly
    FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
    Incentivized
    Read full review
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • FormAssembly makes it easy to share registration forms with targeted groups of users
    • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
    • It's very easy to create registration forms quickly
    Incentivized
    Read full review
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Qualtrics Screenshots

    Product screenshot