Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Twitter Ads
Score 6.5 out of 10
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Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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Pricing
Google Ads
Twitter Ads
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Ads
Twitter Ads
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Ads
Twitter Ads
Considered Both Products
Google Ads
Verified User
Analyst
Chose Google Ads
Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a …
Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected …
Compared to these other three I generally find Adwords to be more effective than Facebook and Twitter Ads but generally less effective than good old email marketing. Granted I tend to work with clients to build high quality email lists before they are sending out email, which …
Twitter Ads
Verified User
Consultant
Chose Twitter Ads
Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two.
More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no …
Verified User
Analyst
Chose Twitter Ads
This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics.
Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough …
Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on …
I would say I have the same experience with Facebook Ads as I do with Twitter Ads. The ability to target by interest and demographic really helps the Foundation to reach the users we want and know would benefit from connecting with the Foundation. Google search ads also allows …