Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Pricing
Google Analytics 360
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Offerings
Pricing Offerings
Google Analytics 360
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
Google Analytics 360
Considered Both Products
Google Analytics 360
Verified User
Analyst
Chose Google Analytics 360
Since our data is on Bigquery it is very easy for us to connect our database to this platform which is very challenging for us to connect the data integration part to other platforms so this is the primary reason for us to choose this platform. The second reason to choose this …
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having …
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics …
We prefer Google Analytics 360 because it is a simple-to-use tool that is very useful for tracking web traffic through real-time statistics, updates, and recommendations. It can create custom reports in the application itself, generating the desired results.
I have looked at this - when clients use it. It is very expensive for a small business owner or solopreneuer. Google Analytics 360 is free and does the job I need it to do.
Features like user segmentation and visualization of user behavior and journey.
Custom reporting and creating custom tables with different metrics is what we miss.
Big Query, Google Optimize and other features.
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom …
Amplitude is an alternative for Google Analytics and we have implemented Amplitude also. We choose Google Analytics over Amplitude because of features like segmentation of users, creating cohort, seeing the user's behavior and journey. Amplitude has all of the data but it's not …
GA is more extensive than Heap, however, it's also more difficult to wrangle the data into our own warehouse. Heap data is easier to integrate as it has data sharing for Snowflake where GA doesn't, at least not when used it. I believe Heap is less expensive.
Piano Cxense and Chartbeat, in conjunction with Google Analytics are the suite of tools that we use to monitoring and measure our sites performance in realtime and historic.
Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Ado…
Google Analytics Premium is more simple and focused on marketers' needs with a clear advantage for driving improvements to advertising, especially with the Google tech stack. Adobe Analytics is very complex and great for enterprises, especially those that want to measure …
There are a lot of good alternatives out there for a fraction of the cost. Also, another good reason you might want to consider another platform is due to privacy concerns. I have nothing against Google, but Google collects a lot of data about users from various Google …
Associate Director, Client Leadership for Michelin
Chose Google Analytics 360
I work with a lot of analysis for my client along with A/B tests of statistics. Google Analytics Premium provided a complete and application of results even faster, the data shared between optimize and analytics is a very big competitive advantage.
There are no competitors to this software, honestly. It's in a league of its own. Premium is truly an all-in-one tool that few can do without, and it's absolutely shocking the amount of data that it can compile. If you're looking for an excellent source of information this is …
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
Google Analytics had a reliable means of accessing data, but also translating raw data into credible results. In general, its functionalities are simple to understand, train others, and implement.
HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell …