What users are saying about
Top Rated
3498 Ratings
Top Rated
3498 Ratings
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Score 8.5 out of 100
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Attribute Ratings

  • Google Analytics is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Online Training
  • IBM Digital Analytics is rated higher in 3 areas: Usability, Implementation Rating, Configurability
  • Google Analytics and IBM Digital Analytics are tied in 3 areas: Availability, Performance, Product Scalability

Likelihood to Recommend

8.9

Google Analytics

89%
186 Ratings
7.0

IBM Digital Analytics

70%
23 Ratings

Likelihood to Renew

10.0

Google Analytics

100%
50 Ratings
6.0

IBM Digital Analytics

60%
19 Ratings

Usability

8.0

Google Analytics

80%
6 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Availability

10.0

Google Analytics

100%
5 Ratings
10.0

IBM Digital Analytics

100%
2 Ratings

Performance

8.0

Google Analytics

80%
1 Rating
8.0

IBM Digital Analytics

80%
2 Ratings

Support Rating

7.0

Google Analytics

70%
81 Ratings
2.0

IBM Digital Analytics

20%
8 Ratings

Online Training

10.0

Google Analytics

100%
2 Ratings
7.1

IBM Digital Analytics

71%
2 Ratings

Implementation Rating

9.0

Google Analytics

90%
13 Ratings
9.9

IBM Digital Analytics

99%
4 Ratings

Configurability

6.0

Google Analytics

60%
2 Ratings
8.0

IBM Digital Analytics

80%
1 Rating

Ease of integration

10.0

Google Analytics

100%
1 Rating

IBM Digital Analytics

N/A
0 Ratings

Product Scalability

9.0

Google Analytics

90%
1 Rating
9.0

IBM Digital Analytics

90%
1 Rating

Vendor post-sale

10.0

Google Analytics

100%
1 Rating

IBM Digital Analytics

N/A
0 Ratings

Vendor pre-sale

9.0

Google Analytics

90%
1 Rating

IBM Digital Analytics

N/A
0 Ratings

Likelihood to Recommend

Google

A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
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IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

Google

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons

Google

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Pricing Details

Google Analytics

Starting Price

$0 per month

Editions & Modules

Google Analytics editions and modules pricing
EditionModules
Google AnalyticsFree1
Google Analytics 360150,0002

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

IBM Digital Analytics

Starting Price

Editions & Modules

IBM Digital Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Google

    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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    IBM

    With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
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    Usability

    Google

    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    IBM

    Very easy to implement and use.
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    Reliability and Availability

    Google

    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
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    IBM

    Never had any issues
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    Performance

    Google

    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
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    IBM

    As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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    Support Rating

    Google

    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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    IBM

    Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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    Online Training

    Google

    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    IBM

    Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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    Implementation Rating

    Google

    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    IBM

    See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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    Alternatives Considered

    Google

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
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    IBM

    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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    Scalability

    Google

    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
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    IBM

    This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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    Return on Investment

    Google

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
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    IBM

    • We spend too much time trying to work around bugs on the new UI.
    • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
    • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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