Google Marketing Platform vs. SearchForce
Google Marketing Platform vs. SearchForce
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
SearchForce | N/A | SearchForce is an ad serving and search engine marketing platform with an emphasis on bid management for pay per click (PPC) advertising campaigns, from the company of the same name in San Mateo, California. SearchForce touts a client list including YP, Experian, Scottrade, PopSugar, and others who use its rather broad and varied array of marketing platform packages, including features like the above bid management, as well as display, social, retargeting, and mobile advertising capabilities,… | N/A |
Google Marketing Platform | SearchForce | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | SearchForce | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | SearchForce | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.2 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | SearchForce | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | SearchForce | |
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Likelihood to Recommend | Google | SearchForce No answers on this topic |
Pros | Google | SearchForce No answers on this topic |
Cons | Google | SearchForce No answers on this topic |
Likelihood to Renew | Google | SearchForce No answers on this topic |
Usability | Google | SearchForce No answers on this topic |
Support Rating | Google | SearchForce No answers on this topic |
Implementation Rating | Google | SearchForce No answers on this topic |
Alternatives Considered | Google | SearchForce No answers on this topic |
Return on Investment | Google | SearchForce No answers on this topic |
ScreenShots |