What users are saying about
54 Ratings
17 Ratings
54 Ratings
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Score 7.2 out of 100
17 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    7.4

    WebEngage

    74%
    WebEngage ranks higher in 6/6 features

    Dynamic content

    N/A
    0 Ratings
    7.3
    73%
    6 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.6
    76%
    6 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Lead Management

    HCL Unica

    Feature Set Not Supported
    N/A
    6.1

    WebEngage

    61%
    WebEngage ranks higher in 2/2 features

    Lead nurturing

    N/A
    0 Ratings
    6.6
    66%
    5 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    5.6
    56%
    5 Ratings

    Campaign Management

    HCL Unica

    Feature Set Not Supported
    N/A
    6.9

    WebEngage

    69%
    WebEngage ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    5.8
    58%
    4 Ratings

    Reporting & Analytics

    HCL Unica

    Feature Set Not Supported
    N/A
    7.2

    WebEngage

    72%
    WebEngage ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Standard reports

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Custom reports

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Platform & Infrastructure

    HCL Unica

    Feature Set Not Supported
    N/A
    7.1

    WebEngage

    71%
    WebEngage ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.1
    71%
    5 Ratings

    Customizability

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    6.1
    61%
    5 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    HCL Unica

    90%
    15 Ratings
    7.6

    WebEngage

    76%
    6 Ratings

    Likelihood to Renew

    8.7

    HCL Unica

    87%
    11 Ratings

    WebEngage

    N/A
    0 Ratings

    Usability

    8.0

    HCL Unica

    80%
    1 Rating

    WebEngage

    N/A
    0 Ratings

    Support Rating

    3.0

    HCL Unica

    30%
    2 Ratings

    WebEngage

    N/A
    0 Ratings

    Implementation Rating

    7.2

    HCL Unica

    72%
    4 Ratings

    WebEngage

    N/A
    0 Ratings

    Likelihood to Recommend

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    WebEngage

    WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
    Read full review

    Pros

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    WebEngage

    • Ease in creating user journeys.
    • Easy implementation of APIs.
    • Good reporting dashboard and scheduling features.
    • Segmentation of the users is easy.
    Read full review

    Cons

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    WebEngage

    • Relays
    • Onsite should have more options of templates.
    • Backend support for better reachability of the channels.
    • Cohort studies should be more customizable.
    Read full review

    Pricing Details

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      WebEngage

      Starting Price

      Editions & Modules

      WebEngage editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

        Likelihood to Renew

        HCL Technologies

        There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
        Read full review

        WebEngage

        No answers on this topic

        Usability

        HCL Technologies

        I think it is easy to use, if you don't have to do to complex selections.
        Read full review

        WebEngage

        No answers on this topic

        Support Rating

        HCL Technologies

        I didn't use the Unica support since it is with IBM, only before.
        Read full review

        WebEngage

        No answers on this topic

        Implementation Rating

        HCL Technologies

        - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
        Read full review

        WebEngage

        No answers on this topic

        Alternatives Considered

        HCL Technologies

        The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
        Read full review

        WebEngage

        WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
        Read full review

        Return on Investment

        HCL Technologies

        • It helps my clients drive their business which in turn, drives more profit for them.
        • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
        • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
        Read full review

        WebEngage

        • Helped in lowering cost of marketing.
        • Driving higher volume of Direct Sales.
        • Increasing conversion rate on the website.
        • Increasing lead to sale ratio.
        Read full review

        Screenshots

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