Hearsay, now part of Yext vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hearsay, now part of Yext
Score 8.9 out of 10
N/A
After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
Tailwind
Score 5.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Hearsay, now part of YextTailwind
Editions & Modules
No answers on this topic
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Hearsay, now part of YextTailwind
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Hearsay, now part of YextTailwind
Features
Hearsay, now part of YextTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
4.1
12 Ratings
65% below category average
Content planning and scheduling00 Ratings5.112 Ratings
Audience targeting00 Ratings3.39 Ratings
Content optimization00 Ratings3.312 Ratings
Workflow management00 Ratings4.510 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
4.9
10 Ratings
49% below category average
Automated routing and prioritization00 Ratings5.18 Ratings
Customer interaction histories00 Ratings4.55 Ratings
Bulk actions00 Ratings5.18 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
7.5
8 Ratings
3% below category average
Lead generation00 Ratings5.07 Ratings
Content marketing00 Ratings5.18 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
3.5
12 Ratings
82% below category average
Facebook00 Ratings1.01 Ratings
Instagram00 Ratings3.98 Ratings
Pinterest00 Ratings5.712 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
7.1
10 Ratings
8% below category average
Campaign success analytics00 Ratings4.59 Ratings
Real-time tracking00 Ratings7.08 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges00 Ratings1.07 Ratings
Mobile access00 Ratings5.17 Ratings
Best Alternatives
Hearsay, now part of YextTailwind
Small Businesses
Simplify360
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Score 7.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Hearsay, now part of YextTailwind
Likelihood to Recommend
9.0
(1 ratings)
5.0
(13 ratings)
Usability
9.0
(1 ratings)
5.1
(3 ratings)
Support Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Hearsay, now part of YextTailwind
Likelihood to Recommend
Yext
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
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Pros
Yext
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
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Cons
Yext
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
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Usability
Yext
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Tailwind
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
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Support Rating
Yext
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
Yext
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment
Yext
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
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ScreenShots