Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
the main reason why we pick Iterable over the other software is first, it's broad functionality, this is one of the most efficient tools when it comes to its functionality. Second, it price range, it's affordability, we find Iterable cost efficient as we mainly used it on a …
Compared to other email products i've used, Iterable's good and simplifying everything and making it easy to use for any type of marketing. They also have a great UI for all their products.
Iterable is generally better than many providers at handling large data sets and making them usable. Their workflow builder is one of the best, if not the best, I've seen and used. They also beat some other providers by having the number of channels they support and their …
Prior to working inside of Iterable, I was a massive fan of Keap. However, within this organization, we've "outgrown" the solutions we have inside of Keap. To do what we do inside of Iterable would be impossible and cost-prohibitive within that platform. But I still love Keap …
What really impresses me about Iterable is that it has the power of Salesforce Marketing Cloud, and the easy-to-use interface of Braze, but what really sets it apart is its customer support. We have a dedicated team that we can access anytime who is there to advise on campaign …
Iterable has a clean easy to use, user interface similar to Emarsys in that it’s very easy to use, but Iterable has a lot more capabilities than Emarsys. Iterable has many of the same functionalities as Salesforce except Salesforce is super expensive and has a terrible user …
The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder …
When compared to Resci it actually seems less user friendly since it does not save our MANY template changes. Additioa lly setting up an AB Test as an experiment is not user friendly. I would advise updating list option to split audiences into groups. When compared to Attentive…
Iterable has more list management, segmenting, automation, and campaign building capabilities than the other 3 products we evaluated. Iterable makes it very easy to build emails that are mobile optimized.
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in …
Iterable is a complete cross-channel customer engagement platform. Use it to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.Iterable …
I've used Mailchimp for projects that were significantly smaller in scale, so it's difficult to compare the two. I've also heard that Mailchimp has improved quite a bit since I've used it. However, in my current experience that is one area where Iterable is better is the …
Verified User
Manager
Chose Iterable
Better, more personalised, faster, customised to our needs. Better, more personalised, faster, customised to our needs. Better, more personalised, faster, customised to our needs.
It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their …
Cordial is superior in terms of what you can do with your data to personalize an email. Extremely powerful platform. Cordial's drag and drop editor (Sculpt) is lightyears ahead of Iterable's open source drag and drop builder.
Cordial didn't have any Fintech companies yet and we …
Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
Besides Klaviyo which has native integration, and plugins with eCommerce platforms like Shopify, Iterable's integration capability is more robust compared to other platforms such as Campaign Monitor, Mailchimp, and Mailjet when a business is using Shopify. Iterable supports …
We used Adestra for several years, but we needed a lot of developer time to be able to leverage its abilities. They also failed to support our needs and improve the platform. These issues became substantially worse, and both customer support and account management became nearly …
We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer …
We found that list building and workflow filters within these two competitors were not as user-friendly and only our more technically minded staff could use them without requiring a lot of assistance. Whereas with Iterable you could have any member of the team build and use the …