Likelihood to Recommend Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
Read full review I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Read full review Pros Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links. Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile. The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with. Read full review Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions. AB Testing - allows us to see which messages are appreciated/opened more by which customers Team collaboration - we can see easily how recently a campaign or message was updated Read full review Cons Supports download of only 200K rows of raw data for in-app events Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days Custom reports are limited. Need to download raw data for deeper analysis Cannot look into parameter level events without raw reports Read full review Ability to create User Stories with a predefined funnel of actions that will chain themselves Ability to tag users once they enter or leave specific segments Should show in a simple page the main KPIS that matter for all our games at once More granularity in granting access to subsets (not sharing everything per account) Read full review Likelihood to Renew AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Read full review Support Rating Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Read full review Alternatives Considered Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
Read full review I was not a part of making the decision to use Leanplum over its competitors.
Read full review Return on Investment Allowed us to measure ROI correctly. We couldn't before. Cut our Facebook ad and Google Adwords costs per install almost in half. Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads. Read full review It helps us build the right features for our users with the help of A/B experimentation Re-engagement notifications help us keep company data metrics Read full review ScreenShots