6 Ratings
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Score 6 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea Campaign Manager (formerly Lyris HQ)
5.0
WebEngage
9.3
WYSIWYG email editor
Aurea Campaign Manager (formerly Lyris HQ)
2.0
WebEngage
Dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WebEngage
10.0
Ability to test dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
7.0
WebEngage
9.0
Landing pages
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WebEngage
A/B testing
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WebEngage
Mobile optimization
Aurea Campaign Manager (formerly Lyris HQ)
6.0
WebEngage
9.0
Email deliverability reporting
Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage
8.0
List management
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WebEngage
10.0
Triggered drip sequences
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WebEngage
10.0

Reporting & Analytics

Aurea Campaign Manager (formerly Lyris HQ)
6.0
WebEngage
8.7
Dashboards
Aurea Campaign Manager (formerly Lyris HQ)
4.0
WebEngage
9.0
Standard reports
Aurea Campaign Manager (formerly Lyris HQ)
6.0
WebEngage
9.0
Custom reports
Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage
8.0

Lead Management

Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.5
Lead nurturing
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
10.0
Automated sales alerts and tasks
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.0

Campaign Management

Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.0
Event/webinar marketing
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.0

Platform & Infrastructure

Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.5
API
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.0
Role-based workflow & approvals
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
10.0
Customizability
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
10.0
Integration with Salesforce.com
Aurea Campaign Manager (formerly Lyris HQ)
WebEngage
9.0

Pros

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Usability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Performance

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage
9.0

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage

Usability

Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)
9.0
WebEngage

Performance

Aurea Campaign Manager (formerly Lyris HQ)
6.0
WebEngage

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)
8.0
WebEngage

Online Training

Aurea Campaign Manager (formerly Lyris HQ)
5.0
WebEngage

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)
6.0
WebEngage

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