What users are saying about
11 Ratings
3 Ratings
11 Ratings
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Score 7.1 out of 100
3 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

MoEngage

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailigen
7.4
MoEngage
WYSIWYG email editor
Mailigen
8.0
MoEngage
Dynamic content
Mailigen
8.0
MoEngage
Ability to test dynamic content
Mailigen
7.0
MoEngage
A/B testing
Mailigen
6.0
MoEngage
Mobile optimization
Mailigen
8.0
MoEngage
Email deliverability reporting
Mailigen
9.0
MoEngage
List management
Mailigen
3.0
MoEngage
Triggered drip sequences
Mailigen
10.0
MoEngage

Reporting & Analytics

Mailigen
3.0
MoEngage
Dashboards
Mailigen
3.0
MoEngage
Standard reports
Mailigen
4.0
MoEngage
Custom reports
Mailigen
2.0
MoEngage

Pros

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

MoEngage

  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
Anonymous | TrustRadius Reviewer

Cons

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

MoEngage

  • Attribution
  • Onboarding could be faster
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

MoEngage

MoEngage 2.0
Based on 1 answer
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Anonymous | TrustRadius Reviewer

Usability

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

MoEngage

No score
No answers yet
No answers on this topic

Support Rating

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

MoEngage

MoEngage 8.0
Based on 1 answer
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Anonymous | TrustRadius Reviewer

Implementation Rating

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

MoEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

MoEngage

Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Anonymous | TrustRadius Reviewer

Return on Investment

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

MoEngage

  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

MoEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1000

Rating Summary

Likelihood to Recommend

Mailigen
8.0
MoEngage
7.3

Likelihood to Renew

Mailigen
8.7
MoEngage
2.0

Usability

Mailigen
8.2
MoEngage

Support Rating

Mailigen
9.1
MoEngage
8.0

Implementation Rating

Mailigen
7.3
MoEngage

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