What users are saying about
10 Ratings
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Score 8.3 out of 100
7 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

250ok from Validity

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mautic Marketing Automation
8.4
250ok from Validity
WYSIWYG email editor
Mautic Marketing Automation
7.3
250ok from Validity
Dynamic content
Mautic Marketing Automation
9.0
250ok from Validity
Ability to test dynamic content
Mautic Marketing Automation
8.5
250ok from Validity
Landing pages
Mautic Marketing Automation
9.1
250ok from Validity
A/B testing
Mautic Marketing Automation
7.6
250ok from Validity
Mobile optimization
Mautic Marketing Automation
7.6
250ok from Validity
Email deliverability reporting
Mautic Marketing Automation
8.8
250ok from Validity
List management
Mautic Marketing Automation
9.0
250ok from Validity
Triggered drip sequences
Mautic Marketing Automation
9.0
250ok from Validity

Lead Management

Mautic Marketing Automation
8.7
250ok from Validity
Lead nurturing
Mautic Marketing Automation
8.8
250ok from Validity
Lead scoring and grading
Mautic Marketing Automation
8.8
250ok from Validity
Data quality management
Mautic Marketing Automation
7.8
250ok from Validity
Automated sales alerts and tasks
Mautic Marketing Automation
9.4
250ok from Validity

Campaign Management

Mautic Marketing Automation
8.4
250ok from Validity
Calendaring
Mautic Marketing Automation
8.7
250ok from Validity
Event/webinar marketing
Mautic Marketing Automation
8.0
250ok from Validity

Social Media Marketing

Mautic Marketing Automation
9.4
250ok from Validity
Social sharing and campaigns
Mautic Marketing Automation
10.0
250ok from Validity
Social profile integration
Mautic Marketing Automation
8.8
250ok from Validity

Reporting & Analytics

Mautic Marketing Automation
8.4
250ok from Validity
Dashboards
Mautic Marketing Automation
8.1
250ok from Validity
Standard reports
Mautic Marketing Automation
8.3
250ok from Validity
Custom reports
Mautic Marketing Automation
8.7
250ok from Validity

Platform & Infrastructure

Mautic Marketing Automation
8.0
250ok from Validity
API
Mautic Marketing Automation
8.1
250ok from Validity
Role-based workflow & approvals
Mautic Marketing Automation
9.0
250ok from Validity
Customizability
Mautic Marketing Automation
7.1
250ok from Validity
Integration with Salesforce.com
Mautic Marketing Automation
8.1
250ok from Validity
Integration with Microsoft Dynamics CRM
Mautic Marketing Automation
8.0
250ok from Validity
Integration with SugarCRM
Mautic Marketing Automation
8.0
250ok from Validity

Pros

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

250ok from Validity

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Cons

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

250ok from Validity

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Alternatives Considered

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

250ok from Validity

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Return on Investment

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

250ok from Validity

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    250ok from Validity

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    250ok from Validity Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Mautic Marketing Automation
    8.8
    250ok from Validity
    7.4

    Add comparison