MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MediaRadar
Score 6.2 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
MediaRadar
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
MediaRadar
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MediaRadar
Considered Both Products
MediaRadar
Chose MediaRadar
MediaRadar does not stack up well against them, hence why we canceled our contract (which was a nightmare in and of itself).
Chose MediaRadar
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and …
Chose MediaRadar
Media Radar is not as clean an interface, and not nearly as robust a platform. If you're looking for lots of information in every category on a company, you're better off going with the biggest firms (like ZoomInfo/DiscoverOrg). There's just more data on more people, with a …
Chose MediaRadar
I am far more confident in MediaRadar's data quality.
Chose MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Chose MediaRadar
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand …
Top Pros
Top Cons
Features
MediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search1.06 Ratings
Identification of new leads1.06 Ratings
List quality1.16 Ratings
List upload/download1.15 Ratings
Ideal customer targeting1.05 Ratings
Load time/data access1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
MediaRadar
1.0
6 Ratings
153% below category average
Contact information1.06 Ratings
Company information1.16 Ratings
Industry information1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
MediaRadar
3.0
6 Ratings
84% below category average
Lead qualification process1.05 Ratings
Smart lists and recommendations1.05 Ratings
Salesforce integration1.02 Ratings
Company/business profiles1.06 Ratings
Alerts and reminders1.05 Ratings
Data hygiene6.04 Ratings
Automatic data refresh7.53 Ratings
Tags7.03 Ratings
Filters and segmentation1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates8.01 Ratings
Append emails to records8.01 Ratings
Best Alternatives
MediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
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Score 8.8 out of 10
All AlternativesView all alternatives
User Ratings
MediaRadar
Likelihood to Recommend
1.1
(6 ratings)
User Testimonials
MediaRadar
Likelihood to Recommend
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Read full review
Pros
MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
Read full review
Cons
MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
Read full review
Alternatives Considered
MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Read full review
Return on Investment
MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
Read full review
ScreenShots