What users are saying about
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23 Ratings
20 Ratings
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Score 5.1 out of 100

Yext

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23 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Yext

Yext is very well suited for a larger, multi-location business. As your organization grows it becomes more and more challenging to manually manage your online listings across the web. With Yext you simply add your location information and the sites they work with are automatically updated. For smaller businesses with only a few locations, it would be much more cost-effective to create and manage these listings yourself instead of paying a monthly fee.
Megan Sullivan | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Yext
6.5
Keyword analysis
Moz Link Explorer
7.0
Yext
7.2
Backlink management
Moz Link Explorer
9.4
Yext
6.9
SERP ranking tracking
Moz Link Explorer
5.9
Yext
7.2
Page grader
Moz Link Explorer
6.0
Yext
7.0
Competitive analysis
Moz Link Explorer
7.6
Yext
6.7
Site audit / diagnostics
Moz Link Explorer
9.0
Yext
5.6
Site recommendations
Moz Link Explorer
5.1
Yext
5.5
Task management
Moz Link Explorer
5.2
Yext
6.0

SEO Channels

Moz Link Explorer
7.2
Yext
7.5
Local SEO
Moz Link Explorer
4.9
Yext
8.5
Social SEO
Moz Link Explorer
8.9
Yext
6.6
Mobile SEO
Moz Link Explorer
4.9
Yext
7.6
Global SEO
Moz Link Explorer
10.0
Yext
7.1

SEO Platform & Account Management

Moz Link Explorer
8.2
Yext
6.6
Multi-domain support
Moz Link Explorer
9.4
Yext
6.3
Integration with web analytics tools
Moz Link Explorer
7.0
Yext
7.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Yext

  • Making sure our location data is correctly being understood by Google.
  • Taking into account best design principles for our pages layout.
  • Staying on top of Google best practices so we don't have to.
  • Building a very robust place for us to store all our location information.
  • Solid integrations with some of our other key partners, for example Olo, Punchh.
  • Being a very good partner for us, our Client Success Manager is exceptional.
Will Hanrahan | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Yext

  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Yext

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Yext

Yext 7.7
Based on 16 answers
We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Yext

We didn't know about BirdEye until after working with Yext. Definitely excited to work with them and see how their solution stacks up. It seems to be Yext but much more robust and hopefully actually functional. The bedside manner at Yext was the most unprofessional I have ever seen in my entire career.
Anonymous | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Yext

  • Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
  • Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
  • Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
Megan Sullivan | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yext

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Yext
7.8

Likelihood to Renew

Moz Link Explorer
10.0
Yext

Support Rating

Moz Link Explorer
7.5
Yext
7.7

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