What users are saying about
Top Rated
292 Ratings
6 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

AuthorityLabs

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
AuthorityLabs
7.3
Keyword analysis
Moz
9.1
AuthorityLabs
9.0
Backlink management
Moz
6.9
AuthorityLabs
SERP ranking tracking
Moz
8.4
AuthorityLabs
10.0
Page grader
Moz
8.8
AuthorityLabs
6.0
Competitive analysis
Moz
8.0
AuthorityLabs
9.0
Site audit / diagnostics
Moz
7.1
AuthorityLabs
5.0
Site recommendations
Moz
7.1
AuthorityLabs
5.0
Task management
Moz
5.0
AuthorityLabs
7.0

SEO Channels

Moz
7.8
AuthorityLabs
7.5
Local SEO
Moz
7.7
AuthorityLabs
10.0
Social SEO
Moz
7.1
AuthorityLabs
6.0
Mobile SEO
Moz
7.5
AuthorityLabs
9.0
Global SEO
Moz
8.9
AuthorityLabs
5.0

SEO Platform & Account Management

Moz
8.2
AuthorityLabs
6.5
Multi-domain support
Moz
8.6
AuthorityLabs
10.0
Integration with web analytics tools
Moz
7.9
AuthorityLabs
3.0

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

AuthorityLabs

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

AuthorityLabs

AuthorityLabs 10.0
Based on 2 answers
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

AuthorityLabs

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Billy Barker | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz
8.2
AuthorityLabs
9.0

Likelihood to Renew

Moz
8.9
AuthorityLabs

Usability

Moz
8.5
AuthorityLabs

Reliability and Availability

Moz
10.0
AuthorityLabs

Performance

Moz
6.0
AuthorityLabs

Support Rating

Moz
9.3
AuthorityLabs
10.0

Online Training

Moz
7.0
AuthorityLabs

Add comparison