N.Rich vs. worxogo Nudge Coach

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.

Incentivized

The worxogo Nudge Coach (the way we have looked at it) seems suitable for almost all sales and service related scenarios across industries. However we feel there could be integrations or applicability which may need to be tweaked or created to adapt to new / old enterprise software. We believe it may have challenges to monitor and nudge folks in highly mobile situations (delivery folks, drivers, etc.)

• Integration with Salesforce.com
• Easy ad setup
• Intuitive dashboards
• Ease of target/segment uploads
• Intent Dashboard is extremely valuable

Incentivized

• Individual personalised KPI report
• Continuously tracks KPI performance, including variance, trends, upward/ downward movements
• Targeted, data driven intervention for team leaders - fact based, transparent, and eliminates biases, perceptions, leading to a healthy work environment

• Would like more flexibility in amount of characters for digital/cross-channel ad copy
• Would like a longer log-in time. I feel I get signed out too quickly.
• System can sometimes be glitchy and dashboards fail to populate

Incentivized

• Nudges in different languages will make Worxogo Sales Nudge Coach more versatile
• The UI can still be improved even though it has improved significantly over the last one year
• Offline version where internet connectivity is suspect or poor like in rural India could help

Positive experience overall with no downside, especially for a larger organization, even a 1% increase is a huge contribution to the bottomline.

There is literally no expertise required to start using and reaping the benefits

Great team of consultants and professionals, especially with presence in US and Canada for seamless support

Smooth integration with no data entry and no major changes to the existing system

NRich is clearly superior in terms of efficiency and overall customer reach.

Incentivized

There are task productivity measurement tools available in the market but they don't use behavior modeling to identify areas of improvement.

• Huge ROI for campaigns with products attached
• Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
• Allows us to standardize our ABM marketing efforts across multiple campaigns.

Incentivized

• Productivity push of 25-30%
• Increase in focus product sales by 20%
• ROI is realized in the 1st year, shorter for a larger organization