NetBase Quid vs SharpSpring

• Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
• The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
• The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

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• Moves deals through the sales process. It's very easy to update the sales pipeline.
• Ease of use. It was very easy for me to learn SharpSpring and continue to use it.
• Adding contacts and opportunities is simple, and it will warn the user before creating a duplicate contact.

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• Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
• The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
• Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
• While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.

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• The email builder within SharpSpring is usable, but definitely not user friendly. I recommend building the emails elsewhere and importing the code.
• The sales management tool could use a few more default reports beyond those that are currently available.
• Their customer service is great, but I think the training could use some improvement. In fact, we've had to go outside for some of our user training.

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• Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
• Negative - We have to use other tools to gather news, which affects our budget.

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• Being able to see the leads we are bringing in dramatically improves our ability to be effective on behalf of our clients.
• This same feature is critical to showing our value to our clients.
• SharpSpring helps our clients see exactly who we our bringing them and the value of those leads and the return on their marketing investment.

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