What users are saying about
141 Ratings
25 Ratings
141 Ratings
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Score 8.1 out of 100
25 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Talkwalker

- Track your company's mentions on the web- Spy on your competition- Track your mentions- Stay in-the-know by tracking the industry news and keywords- Source the backlink opportunities
Ksenia Newton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Talkwalker
Boolean keyword searches
NetBase
7.0
Talkwalker
Filtering out noise/spam
NetBase
7.0
Talkwalker
Sentiment analysis
NetBase
8.0
Talkwalker
Broad channel coverage
NetBase
9.0
Talkwalker

Publishing

NetBase
8.5
Talkwalker
Content planning and scheduling
NetBase
9.0
Talkwalker
Audience targeting
NetBase
8.0
Talkwalker
Content optimization
NetBase
8.0
Talkwalker
Workflow management
NetBase
9.0
Talkwalker

Engagement

NetBase
8.3
Talkwalker
Automated routing and prioritization
NetBase
8.0
Talkwalker
Customer interaction histories
NetBase
8.0
Talkwalker
Bulk actions
NetBase
9.0
Talkwalker

Marketing

NetBase
8.4
Talkwalker
Lead generation
NetBase
9.0
Talkwalker
Content marketing
NetBase
8.0
Talkwalker
Paid media management
NetBase
9.0
Talkwalker
Campaigns and promotions
NetBase
7.5
Talkwalker

Channel coverage/integration

NetBase
8.4
Talkwalker
Twitter
NetBase
8.5
Talkwalker
Facebook
NetBase
8.5
Talkwalker
LinkedIn
NetBase
8.5
Talkwalker
Google+
NetBase
8.5
Talkwalker
Instagram
NetBase
8.5
Talkwalker
Pinterest
NetBase
8.0
Talkwalker
YouTube
NetBase
8.5
Talkwalker

Reporting/analytics

NetBase
8.7
Talkwalker
Campaign success analytics
NetBase
9.0
Talkwalker
Real-time tracking
NetBase
9.0
Talkwalker
Competitor analysis
NetBase
8.0
Talkwalker

Account management

NetBase
8.0
Talkwalker
Role-based user permissions & privileges
NetBase
9.0
Talkwalker
Mobile access
NetBase
7.0
Talkwalker

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Talkwalker

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Jeremy Cowles | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Talkwalker

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
Philippe Sadron | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
Philippe Sadron | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Talkwalker

Talkwalker 9.0
Based on 1 answer
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Nathan Richardson | TrustRadius Reviewer

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Talkwalker

Talkwalker 7.3
Based on 4 answers
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
Anonymous | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Talkwalker

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Talkwalker

Talkwalker is a complete package and within budgets and easy to use.
Vishal Wadkar | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Talkwalker

  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Talkwalker

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.5
Talkwalker
8.8

Likelihood to Renew

NetBase
8.1
Talkwalker
9.1

Usability

NetBase
9.0
Talkwalker
9.1

Performance

NetBase
9.5
Talkwalker
9.0

Support Rating

NetBase
9.1
Talkwalker
7.3

Implementation Rating

NetBase
9.6
Talkwalker

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