What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 2 reviews and ratings
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 23 reviews and ratings
Attribute Ratings
- TrackMaven is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
1.0
Nielsen Attribution
10%
1 Rating

8.7
TrackMaven
87%
14 Ratings
Likelihood to Renew
Nielsen Attribution
N/A
0 Ratings

5.7
TrackMaven
57%
3 Ratings
Likelihood to Recommend
Nielsen Attribution
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
TrackMaven
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.

Verified User
Director in Social Media
Hospitality Company, 10,001+ employeesPros
Nielsen Attribution
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
TrackMaven
- Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
- Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
- Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
- Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
- Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Engagement Officer
World LearningInternational Affairs, 201-500 employees
Cons
Nielsen Attribution
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
TrackMaven
- For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Writer
OpowerUtilities, 501-1000 employees
Pricing Details
Nielsen Attribution
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—TrackMaven
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Nielsen Attribution
No score
No answers yet
No answers on this topic
TrackMaven
TrackMaven 5.7
Based on 3 answers
More than likely, yes. This is a company with people I trust that offer an exceptional product.

Verified User
Director in Marketing
Broadcast Media Company, 501-1000 employeesAlternatives Considered
Nielsen Attribution
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
TrackMaven
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
Social Media Marketing Manager
MarketoComputer Software, 501-1000 employees
Return on Investment
Nielsen Attribution
- We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
TrackMaven
- Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
- Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
- Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
Engagement Officer
World LearningInternational Affairs, 201-500 employees