98 Ratings
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Score 5.6 out of 100
125 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely [Content Cloud (formerly Episerver Content Cloud)] is versatile enough that it can be used in most situations but users that benefit from a development team that can setup complex integration jobs to their PIM/ERP will benefit the most. Some advanced knowledge of SQL will go a long way in allowing front line users and admins to trouble for their development teams along with coming up with additional job requests and/or features.
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7
Sitecore Experience Manager
8.5
Role-based user permissions
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7
Sitecore Experience Manager
8.5

Platform & Infrastructure

Optimizely Content Cloud (formerly Episerver Content Cloud)
6.0
Sitecore Experience Manager
7.6
API
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Sitecore Experience Manager
7.2
Internationalization / multi-language
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.6
Sitecore Experience Manager
8.0

Web Content Creation

Optimizely Content Cloud (formerly Episerver Content Cloud)
5.3
Sitecore Experience Manager
7.5
WYSIWYG editor
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.0
Sitecore Experience Manager
7.2
Code quality / cleanliness
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.5
Sitecore Experience Manager
7.9
Admin section
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.1
Sitecore Experience Manager
7.9
Page templates
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.1
Sitecore Experience Manager
7.2
Library of website themes
Optimizely Content Cloud (formerly Episerver Content Cloud)
2.4
Sitecore Experience Manager
7.2
Mobile optimization / responsive design
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.9
Sitecore Experience Manager
7.2
Publishing workflow
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.0
Sitecore Experience Manager
7.7
Form generator
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.2
Sitecore Experience Manager
7.9

Web Content Management

Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Sitecore Experience Manager
7.6
Content taxonomy
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.1
Sitecore Experience Manager
7.9
SEO support
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Sitecore Experience Manager
7.2
Bulk management
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.6
Sitecore Experience Manager
7.2
Availability / breadth of extensions
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.4
Sitecore Experience Manager
6.9
Community / comment management
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.7
Sitecore Experience Manager
9.0

Pros

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Easy to create categories of different types of content for more targeted analysis
  • Provides graphs that show which content topics are "hottest" or most relevant
  • Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Anonymous | TrustRadius Reviewer

Cons

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • It is difficult to apply custom css styles to Ektron server controls.
  • The product documentation can be confusing.
  • The annual licensing fee is reasonable, but the start up cost is high, and some of the other resorts balk at the high price tag.
Joy Kilmer | TrustRadius Reviewer

Sitecore Experience Manager

  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Laxmi Srinivas Samayamantri | TrustRadius Reviewer

Likelihood to Renew

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 25 answers
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

Sitecore Experience Manager 9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
Anonymous | TrustRadius Reviewer

Usability

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 7.3
Based on 13 answers
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
John Shea | TrustRadius Reviewer

Sitecore Experience Manager

Sitecore Experience Manager 7.3
Based on 4 answers
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
Aaron Branson | TrustRadius Reviewer

Reliability and Availability

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 9.2
Based on 8 answers
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

No score
No answers yet
No answers on this topic

Support Rating

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 4 answers
Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
Jenn Murray | TrustRadius Reviewer

Sitecore Experience Manager

Sitecore Experience Manager 9.1
Based on 4 answers
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
Anonymous | TrustRadius Reviewer

Online Training

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 6.7
Based on 3 answers
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

Sitecore Experience Manager 10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Anonymous | TrustRadius Reviewer

Implementation Rating

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 2 answers
No answer on this topic is available.

Sitecore Experience Manager

Sitecore Experience Manager 9.1
Based on 5 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO | TrustRadius Reviewer

Alternatives Considered

Optimizely Content Cloud (formerly Episerver Content Cloud)

Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly:Joomla:
  • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
  • Ability to adapt to business demands was very low.
Salesforce:
  • Very high cost for implementing; commerce model didn't suit our business model well.
Umbraco:
  • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
Sean Haddy | TrustRadius Reviewer

Sitecore Experience Manager

The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
Anonymous | TrustRadius Reviewer

Return on Investment

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
  • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
Anonymous | TrustRadius Reviewer

Sitecore Experience Manager

  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
Anonymous | TrustRadius Reviewer

Screenshots

Sitecore Experience Manager

Pricing Details

Optimizely Content Cloud (formerly Episerver Content Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Sitecore Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely Content Cloud (formerly Episerver Content Cloud)
5.8
Sitecore Experience Manager
7.9

Likelihood to Renew

Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0
Sitecore Experience Manager
9.0

Usability

Optimizely Content Cloud (formerly Episerver Content Cloud)
7.3
Sitecore Experience Manager
7.3

Reliability and Availability

Optimizely Content Cloud (formerly Episerver Content Cloud)
9.2
Sitecore Experience Manager

Support Rating

Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0
Sitecore Experience Manager
9.1

Online Training

Optimizely Content Cloud (formerly Episerver Content Cloud)
6.7
Sitecore Experience Manager
10.0

Implementation Rating

Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0
Sitecore Experience Manager
9.1

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