Optimizely Content Management System vs. Sitecore Experience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Sitecore Experience Manager
Score 7.9 out of 10
N/A
Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile…N/A
Pricing
Optimizely Content Management SystemSitecore Experience Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Content Management SystemSitecore Experience Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Content Management SystemSitecore Experience Manager
Considered Both Products
Optimizely Content Management System
Chose Optimizely Content Management System
I've used a lot of content management systems, like Sitecore, WordPress, everything. I think this one is the easiest for different teams to use. So between marketing, customer service, and IT, everyone from different backgrounds can use this.
Chose Optimizely Content Management System
Better multi-tenant solution with easier + more flexible authoring experience. .Net based and we are .net shop. Overwhelming client interview feedback was that Optimizely Content Management System was right fit for our use cases.
Chose Optimizely Content Management System
I think Optimizely has the best set of tools synthesized together to form a full product suite.
Chose Optimizely Content Management System
It's a good way to diversify, however it all depends on personal liking of architect which CMS framework to use. However I personally like Optimizely CMS as it's easy to learn and develop.
Chose Optimizely Content Management System
I think Optimizely is better because of its product roadmap and proven history of innovation. The product and support teams are easier to work with than other competitors I've used. Great customer support.
Chose Optimizely Content Management System
Episerver outranks these products in most cases. There are some functions in each product that you would love in Episerver but when you sum it up Episerver is the greatest :)
Chose Optimizely Content Management System
Preference in .Net and the limited functionality of saas offerings like Kentico has kept us on Episerver. Investigation is constant in searching for a solid .Net core solution that is headless first, and provides a similar admin experience to Episerver with a site tree …
Chose Optimizely Content Management System
Sitecore is leaps and bounds ahead as far as personalization and profiling are concerned. They also have much more extensible publishing options. But we know (and many clients know) that it is a.) Expensive and b.) Incredibly time consuming to implement.
Chose Optimizely Content Management System
I've only briefly reviewed Sitecore and Crownpeak as a comparison for episerver, and after reading other reviews that I mostly agreed with I came to the same conclusion about episerver. Their flaws are there but not something that is holding them back more than any other …
Chose Optimizely Content Management System
Ultimately it depends on needs. Price point for Episerver can be similar to Sitecore and is definitely less than Adobe. I think Episerver is strong because the product isn't looking to replace powerful systems (email, etc.) which is why their add-ons are so successful. Sitecore
Chose Optimizely Content Management System
I believe that EPiServer is here to stay; and, we routinely see them competing against other similar .NET technology platforms in this space (IE: Sitecore & Ektron). Experis has been following the Gartner Magic Quadrant and Forrester Wave reviews; and, EPiServer is well …
Chose Optimizely Content Management System
Epi is cheaper. But very comparable functionality.
Sitecore Experience Manager
Chose Sitecore Experience Manager
Launchrock, Webdam, eZ, crownpeak, SignalMind
Top Pros
Top Cons
Features
Optimizely Content Management SystemSitecore Experience Manager
Security
Comparison of Security features of Product A and Product B
Optimizely Content Management System
8.5
122 Ratings
5% above category average
Sitecore Experience Manager
9.0
19 Ratings
10% above category average
Role-based user permissions8.5122 Ratings9.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely Content Management System
8.1
120 Ratings
5% above category average
Sitecore Experience Manager
8.0
17 Ratings
3% above category average
API7.9115 Ratings8.016 Ratings
Internationalization / multi-language8.289 Ratings8.014 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely Content Management System
7.6
139 Ratings
1% below category average
Sitecore Experience Manager
8.4
19 Ratings
9% above category average
WYSIWYG editor7.7128 Ratings8.019 Ratings
Code quality / cleanliness7.8117 Ratings9.018 Ratings
Admin section7.9127 Ratings9.018 Ratings
Page templates8.0126 Ratings8.016 Ratings
Library of website themes6.664 Ratings8.06 Ratings
Mobile optimization / responsive design7.9122 Ratings8.016 Ratings
Publishing workflow8.1126 Ratings8.017 Ratings
Form generator6.991 Ratings9.017 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely Content Management System
7.6
130 Ratings
3% above category average
Sitecore Experience Manager
8.4
18 Ratings
13% above category average
Content taxonomy8.1120 Ratings9.016 Ratings
SEO support7.6121 Ratings8.014 Ratings
Bulk management7.0100 Ratings8.012 Ratings
Availability / breadth of extensions7.8103 Ratings8.017 Ratings
Community / comment management7.883 Ratings9.014 Ratings
Best Alternatives
Optimizely Content Management SystemSitecore Experience Manager
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Score 9.9 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
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Image Relay
Score 9.5 out of 10
Enterprises
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Score 9.0 out of 10
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User Ratings
Optimizely Content Management SystemSitecore Experience Manager
Likelihood to Recommend
8.7
(164 ratings)
9.0
(27 ratings)
Likelihood to Renew
9.6
(31 ratings)
9.0
(9 ratings)
Usability
8.0
(30 ratings)
7.3
(4 ratings)
Availability
9.2
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(6 ratings)
9.1
(2 ratings)
Online Training
10.0
(4 ratings)
10.0
(1 ratings)
Implementation Rating
6.4
(2 ratings)
9.1
(2 ratings)
User Testimonials
Optimizely Content Management SystemSitecore Experience Manager
Likelihood to Recommend
Optimizely
It has been useful for updating specific pages, that process is very simple and it makes for an easy task to do that isn't too time consuming. It can also be quite long winded to do some jobs, although functional, it doesn't always work exactly as we would want it to.
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Sitecore
Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
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Pros
Optimizely
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
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Sitecore
  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
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Cons
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Sitecore
  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
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Likelihood to Renew
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Sitecore
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
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Usability
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Sitecore
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
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Reliability and Availability
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Sitecore
No answers on this topic
Support Rating
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Sitecore
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
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Online Training
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Sitecore
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
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Implementation Rating
Optimizely
I was not fully involved.
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Sitecore
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
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Alternatives Considered
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Sitecore
The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
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Return on Investment
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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Sitecore
  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.