Top Rated
102 Ratings
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Score 8.6 out of 100
128 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • Sitecore Experience Manager ranks higher in 4 feature sets: Security, Platform & Infrastructure, Web Content Creation, Web Content Management

Security

8.8

Optimizely Content Cloud

88%
9.0

Sitecore Experience Manager

90%
Sitecore Experience Manager ranks higher in 1/1 features

Role-based user permissions

8.8
88%
40 Ratings
9.0
90%
19 Ratings

Platform & Infrastructure

7.3

Optimizely Content Cloud

73%
8.0

Sitecore Experience Manager

80%
Sitecore Experience Manager ranks higher in 2/2 features

API

6.8
68%
35 Ratings
8.0
80%
16 Ratings

Internationalization / multi-language

7.8
78%
30 Ratings
8.0
80%
14 Ratings

Web Content Creation

7.0

Optimizely Content Cloud

70%
8.3

Sitecore Experience Manager

83%
Sitecore Experience Manager ranks higher in 8/8 features

WYSIWYG editor

8.0
80%
40 Ratings
8.0
80%
19 Ratings

Code quality / cleanliness

7.8
78%
39 Ratings
9.0
90%
18 Ratings

Admin section

7.8
78%
40 Ratings
9.0
90%
18 Ratings

Page templates

7.4
74%
35 Ratings
8.0
80%
16 Ratings

Library of website themes

5.1
51%
15 Ratings
8.0
80%
6 Ratings

Mobile optimization / responsive design

7.7
77%
36 Ratings
8.0
80%
16 Ratings

Publishing workflow

7.2
72%
38 Ratings
8.0
80%
17 Ratings

Form generator

5.1
51%
28 Ratings
9.0
90%
17 Ratings

Web Content Management

6.8

Optimizely Content Cloud

68%
8.4

Sitecore Experience Manager

84%
Sitecore Experience Manager ranks higher in 5/5 features

Content taxonomy

7.6
76%
38 Ratings
9.0
90%
16 Ratings

SEO support

8.0
80%
39 Ratings
8.0
80%
14 Ratings

Bulk management

7.2
72%
32 Ratings
8.0
80%
12 Ratings

Availability / breadth of extensions

5.6
56%
34 Ratings
8.0
80%
17 Ratings

Community / comment management

5.6
56%
25 Ratings
9.0
90%
14 Ratings

Attribute Ratings

  • Optimizely Content Cloud is rated higher in 1 area: Usability
  • Sitecore Experience Manager is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Online Training, Implementation Rating

Likelihood to Recommend

8.8

Optimizely Content Cloud

88%
64 Ratings
9.0

Sitecore Experience Manager

90%
27 Ratings

Likelihood to Renew

8.0

Optimizely Content Cloud

80%
25 Ratings
9.0

Sitecore Experience Manager

90%
9 Ratings

Usability

8.8

Optimizely Content Cloud

88%
20 Ratings
7.3

Sitecore Experience Manager

73%
4 Ratings

Availability

9.2

Optimizely Content Cloud

92%
8 Ratings

Sitecore Experience Manager

N/A
0 Ratings

Support Rating

8.0

Optimizely Content Cloud

80%
4 Ratings
9.1

Sitecore Experience Manager

91%
4 Ratings

Online Training

6.7

Optimizely Content Cloud

67%
3 Ratings
10.0

Sitecore Experience Manager

100%
1 Rating

Implementation Rating

8.0

Optimizely Content Cloud

80%
2 Ratings
9.1

Sitecore Experience Manager

91%
5 Ratings

Likelihood to Recommend

Optimizely

Optimizely Content Cloud is well suited for getting content in front of your users within a few clicks. It does take some time to get used to the UI and configuration. However, this is the same scenario with all DXPs.
Read full review

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Read full review

Pros

Optimizely

  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
Read full review

Sitecore

  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Read full review

Cons

Optimizely

  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Read full review

Sitecore

  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Read full review

Pricing Details

Optimizely Content Cloud

Starting Price

Editions & Modules

Optimizely Content Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Pricing Info

    Sitecore Experience Manager

    Starting Price

    Editions & Modules

    Sitecore Experience Manager editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Optimizely

      Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
      Read full review

      Sitecore

      Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
      Read full review

      Usability

      Optimizely

      Excellent software with tools and professional functions that facilitate the work of our entire marketing strategy. What I like the most about Optimizely [Content Cloud] is the recommendations and support that it provides us with its reports and metadata obtained over the years to optimize our electronic commerce, campaigns, and digital content.
      Read full review

      Sitecore

      With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
      Read full review

      Reliability and Availability

      Optimizely

      Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
      Read full review

      Sitecore

      No answers on this topic

      Support Rating

      Optimizely

      Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
      Read full review

      Sitecore

      Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
      Read full review

      Online Training

      Optimizely

      Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
      Read full review

      Sitecore

      Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
      Read full review

      Implementation Rating

      Optimizely

      No answers on this topic

      Sitecore

      Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
      Read full review

      Alternatives Considered

      Optimizely

      Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly: Joomla:
      • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
      • Ability to adapt to business demands was very low.
      Salesforce:
      • Very high cost for implementing; commerce model didn't suit our business model well.
      Umbraco:
      • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
      Read full review

      Sitecore

      The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
      Read full review

      Return on Investment

      Optimizely

      • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
      • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
      Read full review

      Sitecore

      • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
      • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
      • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
      • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
      Read full review

      Screenshots

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