Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our …
Optimizely came out ahead of other products evaluated across all parameters and the cost model was in line with the budget. The usability was a key factor as well as it was important for our marketing team to be able to self serve as opposed to using external firms. The …
Optimizely Content Management System is on par with these other platforms. They all have the strengths and weaknesses so it comes down to what features work best for your needs.
Optimizely Content Management System doesn't invent complexity. It just sticks to common patterns and recommendations from Microsoft. This makes it extremely easy to learn and onboard new developers, and it makes it easier to upgrade and maintain.
It's a good way to diversify, however it all depends on personal liking of architect which CMS framework to use. However I personally like Optimizely CMS as it's easy to learn and develop.
We previously used a custom-made CMS. This was quite old and did not have many features, so it's not really a fair comparison. However, we do have engineers who have worked with Sitecore, and they say Optimizely Content Management is a FAR better developer experience. Sitecore …
Prior to Optimizely, we used Sitecore hosted on-premises. When we started to look at Cloud Migration, the price point was too high for us. Also, once we moved to Sitecore version 9.1, it became too hard to manage. The Epi (Optimizely) was priced just right. We also looked at …