TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SE Ranking

    Score9 out of 10
    Small Businesses (1-50 employees)
    An SEO toolset for agency and in-house pros.

    $65

    per month

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    SE RankingTracx
    Editions & Modules
    Essential
    $65
    per month
    Pro
    $119
    per month
    Business
    $259
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    SE RankingTracx
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    SE RankingTracx
    Considered Both Products
    SE Ranking
    No answer on this topic
    Tracx
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    SE RankingTracx
    SEO
    Comparison of SEO features of SE Ranking and Tracx
    Feature
    SE Ranking
    7.9
    16 Ratings
    3% above category average
    Tracx
    -
    Ratings
    Keyword analysis7.99 Ratings00 Ratings
    Backlink management7.316 Ratings00 Ratings
    SERP ranking tracking7.915 Ratings00 Ratings
    Page grader7.611 Ratings00 Ratings
    Competitive analysis7.915 Ratings00 Ratings
    Site audit / diagnostics7.916 Ratings00 Ratings
    Site recommendations8.412 Ratings00 Ratings
    Task management7.910 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SE Ranking and Tracx
    Feature
    SE Ranking
    8.1
    14 Ratings
    6% above category average
    Tracx
    -
    Ratings
    Local SEO8.111 Ratings00 Ratings
    Mobile SEO8.112 Ratings00 Ratings
    Global SEO8.213 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SE Ranking and Tracx
    Feature
    SE Ranking
    8.4
    14 Ratings
    0% below category average
    Tracx
    -
    Ratings
    Multi-domain support8.512 Ratings00 Ratings
    Integration with web analytics tools8.413 Ratings00 Ratings
    Best Alternatives
    SE RankingTracx
    Small Businesses
    Serpstat
    Score10 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SE RankingTracx
    Likelihood to Recommend
    8.0
    (16 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (4 ratings)
    Usability
    7.3
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    SE RankingTracx
    Likelihood to Recommend
    SE Ranking
    SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
    Incentivized
    Read full review
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    SE Ranking
    • Rank racking. It’s really important for us that the ranks are tracked accurately.
    • Monitoring of changes made on the website. We’ve found this feature really useful.
    • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
    Read full review
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
    Read full review
    Cons
    SE Ranking
    • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
    • Some more video tutorials on the site on how to use some tools would be helpful.
    • More in-system popups would be more helpful too.
    Incentivized
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    SE Ranking
    No answers on this topic
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Usability
    SE Ranking
    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review
    Tracx
    No answers on this topic
    Support Rating
    SE Ranking
    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    SE Ranking
    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    SE Ranking
    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    SE Ranking Screenshots

    Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.