What users are saying about
Semrush
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
589 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 589 reviews and ratings
Top Rated
294 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 294 reviews and ratings
Feature Set Ratings
- Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
8.3
Semrush
83%
7.1
Yoast Wordpress SEO Plugins
71%
Semrush ranks higher in 7/8 features
Semrush ranks higher in 7/8 features
Keyword analysis
9.1
91%
146 Ratings
7.3
73%
50 Ratings
Backlink management
8.0
80%
139 Ratings
7.5
75%
32 Ratings
SERP ranking tracking
8.8
88%
142 Ratings
7.6
76%
19 Ratings
Page grader
7.9
79%
122 Ratings
8.0
80%
54 Ratings
Competitive analysis
8.8
88%
142 Ratings
6.3
63%
25 Ratings
Site audit / diagnostics
8.5
85%
142 Ratings
7.4
74%
42 Ratings
Site recommendations
8.0
80%
132 Ratings
7.3
73%
43 Ratings
Task management
7.0
70%
87 Ratings
5.6
56%
23 Ratings
SEO Channels
8.1
Semrush
81%
7.6
Yoast Wordpress SEO Plugins
76%
Semrush ranks higher in 3/4 features
Semrush ranks higher in 3/4 features
Local SEO
7.9
79%
122 Ratings
7.6
76%
40 Ratings
Social SEO
7.6
76%
101 Ratings
8.1
81%
42 Ratings
Mobile SEO
8.1
81%
108 Ratings
7.4
74%
42 Ratings
Global SEO
8.9
89%
108 Ratings
7.4
74%
35 Ratings
SEO Platform & Account Management
8.5
Semrush
85%
6.8
Yoast Wordpress SEO Plugins
68%
Semrush ranks higher in 2/2 features
Semrush ranks higher in 2/2 features
Multi-domain support
8.6
86%
109 Ratings
6.1
61%
20 Ratings
Integration with web analytics tools
8.5
85%
114 Ratings
7.5
75%
41 Ratings
Attribute Ratings
- Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Yoast Wordpress SEO Plugins is rated higher in 2 areas: Likelihood to Renew, Usability
Likelihood to Recommend
9.2
Semrush
92%
146 Ratings
8.1
Yoast Wordpress SEO Plugins
81%
59 Ratings
Likelihood to Renew
9.1
Semrush
91%
3 Ratings
10.0
Yoast Wordpress SEO Plugins
100%
1 Rating
Usability
7.2
Semrush
72%
4 Ratings
10.0
Yoast Wordpress SEO Plugins
100%
1 Rating
Availability
9.1
Semrush
91%
1 Rating
Yoast Wordpress SEO Plugins
N/A
0 Ratings
Performance
7.3
Semrush
73%
1 Rating
Yoast Wordpress SEO Plugins
N/A
0 Ratings
Support Rating
9.6
Semrush
96%
30 Ratings
7.7
Yoast Wordpress SEO Plugins
77%
38 Ratings
Implementation Rating
7.3
Semrush
73%
1 Rating
Yoast Wordpress SEO Plugins
N/A
0 Ratings
Product Scalability
9.1
Semrush
91%
1 Rating
Yoast Wordpress SEO Plugins
N/A
0 Ratings
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Verified User
Manager in Marketing
Retail Company, 11-50 employeesYoast Wordpress SEO Plugins
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Marketing and Communications Manager
502 East Event CentreHospitality, 51-200 employees
Pros
Semrush
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
SEO Copywriter
DrivewayAutomotive, 201-500 employees
Yoast Wordpress SEO Plugins
- Evaluate the SEO score of any given page's content.
- Makes it simple to manage the title and description for a page (what shows up on Google search results).
- Boils down complicated topics such as canonical URLs for non-technical users.
- Easy explanations for any and all options, including why to use or not use an option.
Freelance Web and Software Developer
Cre8tiveCoderComputer Software, 1-10 employees
Cons
Semrush
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
Head of Digital Marketing
morphsitesMarketing & Advertising, 11-50 employees
Yoast Wordpress SEO Plugins
- Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
- Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
- Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
Marketing and Communications Manager
Chicago Arts Partnerships in EducationNon-Profit Organization Management, 1-10 employees
Pricing Details
Semrush
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
$11,995 per month
Semrush Editions & Modules
Edition
Pro | 119.951 |
---|---|
Guru | 229.951 |
Business | 449.951 |
- per month
Additional Pricing Details
—Yoast Wordpress SEO Plugins
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per year
Yoast Wordpress SEO Plugins Editions & Modules
Edition
Premium | $99.001 |
---|
- Per Site
Additional Pricing Details
—Likelihood to Renew
Semrush
Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Online marketing assistant
ShopixFurniture, 201-500 employees
Yoast Wordpress SEO Plugins
Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Owned, Educator, In-Home Technology Lessons
ApplauseConsumer Services, 1-10 employees
Usability
Semrush
Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Web Developer Search Engine Optimization
Preferred Care at HomeHospital & Health Care, 51-200 employees
Yoast Wordpress SEO Plugins
Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
Owned, Educator, In-Home Technology Lessons
ApplauseConsumer Services, 1-10 employees
Reliability and Availability
Semrush
Semrush 9.1
Based on 1 answer
Semrush available when you need it!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Yoast Wordpress SEO Plugins
No score
No answers yet
No answers on this topic
Performance
Semrush
Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Yoast Wordpress SEO Plugins
No score
No answers yet
No answers on this topic
Support Rating
Semrush
Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

Verified User
Project Manager in Social Media
Marketing & Advertising Company, 1-10 employeesYoast Wordpress SEO Plugins
Yoast Wordpress SEO Plugins 7.7
Based on 38 answers
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
Content Specialist
BitPrimeFinancial Services, 1-10 employees
Implementation Rating
Semrush
Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Yoast Wordpress SEO Plugins
No score
No answers yet
No answers on this topic
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
SEO Manager
StudioHawkMarketing & Advertising, 11-50 employees
Yoast Wordpress SEO Plugins
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results

Verified User
Employee in Sales
Leisure, Travel & Tourism Company, 11-50 employeesScalability
Semrush
Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Yoast Wordpress SEO Plugins
No score
No answers yet
No answers on this topic
Return on Investment
Semrush
- Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
- The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Content Marketing Lead
CTI DigitalMarketing & Advertising, 51-200 employees
Yoast Wordpress SEO Plugins
- Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
- Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
- Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Marketing Demand Generation Manager
DyKnowEducation Management, 11-50 employees