What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
589 Ratings
Top Rated
294 Ratings

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
589 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
Top Rated
294 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.3

Semrush

83%
7.1

Yoast Wordpress SEO Plugins

71%
Semrush ranks higher in 7/8 features

Keyword analysis

9.1
91%
146 Ratings
7.3
73%
50 Ratings

Backlink management

8.0
80%
139 Ratings
7.5
75%
32 Ratings

SERP ranking tracking

8.8
88%
142 Ratings
7.6
76%
19 Ratings

Page grader

7.9
79%
122 Ratings
8.0
80%
54 Ratings

Competitive analysis

8.8
88%
142 Ratings
6.3
63%
25 Ratings

Site audit / diagnostics

8.5
85%
142 Ratings
7.4
74%
42 Ratings

Site recommendations

8.0
80%
132 Ratings
7.3
73%
43 Ratings

Task management

7.0
70%
87 Ratings
5.6
56%
23 Ratings

SEO Channels

8.1

Semrush

81%
7.6

Yoast Wordpress SEO Plugins

76%
Semrush ranks higher in 3/4 features

Local SEO

7.9
79%
122 Ratings
7.6
76%
40 Ratings

Social SEO

7.6
76%
101 Ratings
8.1
81%
42 Ratings

Mobile SEO

8.1
81%
108 Ratings
7.4
74%
42 Ratings

Global SEO

8.9
89%
108 Ratings
7.4
74%
35 Ratings

SEO Platform & Account Management

8.5

Semrush

85%
6.8

Yoast Wordpress SEO Plugins

68%
Semrush ranks higher in 2/2 features

Multi-domain support

8.6
86%
109 Ratings
6.1
61%
20 Ratings

Integration with web analytics tools

8.5
85%
114 Ratings
7.5
75%
41 Ratings

Attribute Ratings

  • Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Yoast Wordpress SEO Plugins is rated higher in 2 areas: Likelihood to Renew, Usability

Likelihood to Recommend

9.2

Semrush

92%
146 Ratings
8.1

Yoast Wordpress SEO Plugins

81%
59 Ratings

Likelihood to Renew

9.1

Semrush

91%
3 Ratings
10.0

Yoast Wordpress SEO Plugins

100%
1 Rating

Usability

7.2

Semrush

72%
4 Ratings
10.0

Yoast Wordpress SEO Plugins

100%
1 Rating

Availability

9.1

Semrush

91%
1 Rating

Yoast Wordpress SEO Plugins

N/A
0 Ratings

Performance

7.3

Semrush

73%
1 Rating

Yoast Wordpress SEO Plugins

N/A
0 Ratings

Support Rating

9.6

Semrush

96%
30 Ratings
7.7

Yoast Wordpress SEO Plugins

77%
38 Ratings

Implementation Rating

7.3

Semrush

73%
1 Rating

Yoast Wordpress SEO Plugins

N/A
0 Ratings

Product Scalability

9.1

Semrush

91%
1 Rating

Yoast Wordpress SEO Plugins

N/A
0 Ratings

Likelihood to Recommend

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Emily Hammell | TrustRadius Reviewer

Pros

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Katie Wojciechowski | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
Christopher Boyd | TrustRadius Reviewer

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
Michelle Green Arnson | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per year

Yoast Wordpress SEO Plugins Editions & Modules

Edition
Premium$99.001
  1. Per Site
Additional Pricing Details

Likelihood to Renew

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

Semrush

Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.7
Based on 38 answers
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
Victoria Hoete-Dodd | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Joshua Poole | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Sacha Crowther | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Add comparison