Social Mention vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Social Mention
Score 8.2 out of 10
N/A
Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.N/A
Sprout Social
Score 8.4 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Social MentionSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Social MentionSprout Social
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Social MentionSprout Social
Features
Social MentionSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
7.9
87 Ratings
3% above category average
Boolean keyword searches00 Ratings7.565 Ratings
Filtering out noise/spam00 Ratings7.576 Ratings
Sentiment analysis00 Ratings7.556 Ratings
Broad channel coverage00 Ratings8.865 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
8.6
110 Ratings
6% above category average
Content planning and scheduling00 Ratings9.5110 Ratings
Audience targeting00 Ratings7.787 Ratings
Content optimization00 Ratings8.296 Ratings
Workflow management00 Ratings8.896 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
8.1
100 Ratings
0% below category average
Automated routing and prioritization00 Ratings7.962 Ratings
Customer interaction histories00 Ratings8.288 Ratings
Bulk actions00 Ratings8.285 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
7.3
78 Ratings
5% below category average
Lead generation00 Ratings7.357 Ratings
Content marketing00 Ratings8.574 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
8.7
110 Ratings
3% above category average
Twitter00 Ratings9.198 Ratings
Facebook00 Ratings9.3109 Ratings
LinkedIn00 Ratings9.1100 Ratings
Google+00 Ratings8.136 Ratings
Instagram00 Ratings9.099 Ratings
Pinterest00 Ratings8.633 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
8.7
111 Ratings
11% above category average
Campaign success analytics00 Ratings8.8103 Ratings
Real-time tracking00 Ratings8.6100 Ratings
Competitor analysis00 Ratings8.889 Ratings
Account management
Comparison of Account management features of Product A and Product B
Social Mention
-
Ratings
Sprout Social
8.1
104 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.299 Ratings
Mobile access00 Ratings7.992 Ratings
Best Alternatives
Social MentionSprout Social
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Social MentionSprout Social
Likelihood to Recommend
8.0
(8 ratings)
8.7
(168 ratings)
Likelihood to Renew
8.0
(5 ratings)
9.5
(65 ratings)
Usability
-
(0 ratings)
8.7
(95 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
-
(0 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
7.0
(1 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
7.9
(23 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Social MentionSprout Social
Likelihood to Recommend
Social Mention
Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
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Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
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Pros
Social Mention
  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.
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Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
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Cons
Social Mention
  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
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Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
Social Mention
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
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Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
Social Mention
No answers on this topic
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Social Mention
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Social Mention
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Social Mention
No answers on this topic
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
Social Mention
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Social Mention
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
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Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Social Mention
Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
Read full review
Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Return on Investment
Social Mention
  • The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
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Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.