47 Ratings
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Score 7.7 out of 100
34 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Sprinklr Modern Marketing & Advertising ranks higher in 2 feature sets: Content Publishing, Content Reporting & Analytics
  • Upland Kapost ranks higher in 1 feature set: Content Creation

Content Creation

7.6

Sprinklr Modern Marketing & Advertising

76%
8.2

Upland Kapost

82%
Upland Kapost ranks higher in 3/5 features

Ideation

6.4
64%
4 Ratings
8.0
80%
7 Ratings

Approval workflows

6.5
65%
5 Ratings
8.0
80%
9 Ratings

Content collaboration

8.6
86%
6 Ratings
8.0
80%
9 Ratings

Content calendar

9.4
94%
6 Ratings
8.0
80%
9 Ratings

Network for content licensing/production

7.3
73%
1 Rating
9.0
90%
1 Rating

Content Publishing

8.3

Sprinklr Modern Marketing & Advertising

83%
8.0

Upland Kapost

80%
Sprinklr Modern Marketing & Advertising ranks higher in 5/6 features

Content hub

8.0
80%
5 Ratings
7.1
71%
8 Ratings

Forms / Gated content

8.0
80%
3 Ratings
8.0
80%
5 Ratings

Embedded CTAs

8.5
85%
3 Ratings
7.9
79%
3 Ratings

Content distribution

7.9
79%
7 Ratings
9.0
90%
7 Ratings

Content promotion

8.4
84%
6 Ratings
8.3
83%
4 Ratings

Content automation

9.0
90%
5 Ratings
8.0
80%
5 Ratings

Content Reporting & Analytics

8.2

Sprinklr Modern Marketing & Advertising

82%
8.0

Upland Kapost

80%
Sprinklr Modern Marketing & Advertising ranks higher in 3/5 features

Audience profiling and targeting

7.4
74%
8 Ratings
8.0
80%
5 Ratings

Closed-loop tracking and reporting

8.3
83%
7 Ratings
8.0
80%
6 Ratings

Content performance analytics

9.4
94%
8 Ratings
8.0
80%
7 Ratings

Campaign optimization dashboard

7.8
78%
6 Ratings
8.0
80%
5 Ratings

Competitive analytics

8.3
83%
7 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • Sprinklr Modern Marketing & Advertising is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

7.8

Sprinklr Modern Marketing & Advertising

78%
17 Ratings
7.0

Upland Kapost

70%
12 Ratings

Likelihood to Renew

Sprinklr Modern Marketing & Advertising

N/A
0 Ratings
10.0

Upland Kapost

100%
2 Ratings

Usability

Sprinklr Modern Marketing & Advertising

N/A
0 Ratings
7.0

Upland Kapost

70%
1 Rating

Support Rating

8.5

Sprinklr Modern Marketing & Advertising

85%
29 Ratings
8.0

Upland Kapost

80%
3 Ratings

Product Scalability

Sprinklr Modern Marketing & Advertising

N/A
0 Ratings
8.0

Upland Kapost

80%
1 Rating

Likelihood to Recommend

Sprinklr

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Upland Software

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Read full review

Pros

Sprinklr

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Read full review

Upland Software

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
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Cons

Sprinklr

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Upland Software

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Read full review

Pricing Details

Sprinklr Modern Marketing & Advertising

Starting Price

Editions & Modules

Sprinklr Modern Marketing & Advertising editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Upland Kapost

    Starting Price

    Editions & Modules

    Upland Kapost editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Sprinklr

      No answers on this topic

      Upland Software

      We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
      Read full review

      Usability

      Sprinklr

      No answers on this topic

      Upland Software

      The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
      Read full review

      Support Rating

      Sprinklr

      We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
      Read full review

      Upland Software

      The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
      Read full review

      Alternatives Considered

      Sprinklr

      We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
      Read full review

      Upland Software

      Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
      Read full review

      Scalability

      Sprinklr

      No answers on this topic

      Upland Software

      It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
      Read full review

      Return on Investment

      Sprinklr

      • Time saved on reporting: no need to request any reports from social media agencies anymore
      • Time saved on optimisations thanks to AI optimisations available on the platform
      • Increased team collaboration: local users have visibility on the best performing content across all the markets
      Read full review

      Upland Software

      • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
      • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
      Read full review

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