34 Ratings
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Score 8.5 out of 100
32 Ratings
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Score 8 out of 100

Likelihood to Recommend

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Sprinklr Modern Marketing & Advertising
8.0
Upland Kapost
8.6
Ideation
Sprinklr Modern Marketing & Advertising
7.9
Upland Kapost
8.0
Approval workflows
Sprinklr Modern Marketing & Advertising
6.8
Upland Kapost
8.7
Content collaboration
Sprinklr Modern Marketing & Advertising
9.1
Upland Kapost
8.6
Content calendar
Sprinklr Modern Marketing & Advertising
8.8
Upland Kapost
8.6
Network for content licensing/production
Sprinklr Modern Marketing & Advertising
7.3
Upland Kapost
9.0

Content Publishing

Sprinklr Modern Marketing & Advertising
6.8
Upland Kapost
8.1
Content hub
Sprinklr Modern Marketing & Advertising
9.6
Upland Kapost
8.0
Forms / Gated content
Sprinklr Modern Marketing & Advertising
5.5
Upland Kapost
7.7
Embedded CTAs
Sprinklr Modern Marketing & Advertising
1.8
Upland Kapost
7.9
Content distribution
Sprinklr Modern Marketing & Advertising
8.5
Upland Kapost
9.0
Content promotion
Sprinklr Modern Marketing & Advertising
7.1
Upland Kapost
8.3
Content automation
Sprinklr Modern Marketing & Advertising
8.4
Upland Kapost
8.0

Content Reporting & Analytics

Sprinklr Modern Marketing & Advertising
8.4
Upland Kapost
7.9
Audience profiling and targeting
Sprinklr Modern Marketing & Advertising
8.7
Upland Kapost
8.0
Closed-loop tracking and reporting
Sprinklr Modern Marketing & Advertising
8.7
Upland Kapost
8.0
Content performance analytics
Sprinklr Modern Marketing & Advertising
8.9
Upland Kapost
7.7
Campaign optimization dashboard
Sprinklr Modern Marketing & Advertising
7.9
Upland Kapost
8.0
Competitive analytics
Sprinklr Modern Marketing & Advertising
7.7
Upland Kapost
7.9

Pros

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Likelihood to Renew

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Support Rating

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.0
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.3
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Pricing Details

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Sprinklr Modern Marketing & Advertising
7.3
Upland Kapost
7.7

Likelihood to Renew

Sprinklr Modern Marketing & Advertising
Upland Kapost
10.0

Usability

Sprinklr Modern Marketing & Advertising
Upland Kapost
7.0

Support Rating

Sprinklr Modern Marketing & Advertising
7.0
Upland Kapost
8.3

Scalability

Sprinklr Modern Marketing & Advertising
Upland Kapost
8.0

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