What users are saying about

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Top Rated
129 Ratings

AB Tasty

Top Rated
44 Ratings

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Top Rated
129 Ratings
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Score 8 out of 101

AB Tasty

Top Rated
44 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

VWO

Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
No photo available

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Pros

  • Test set up is a breeze and settings are presented in a thought out sequence.
  • Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
  • Our customer success manager is always available for meetings and proactive in his advocation for the platform.
Hovhannes Mkhitaryan profile photo
  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available

Cons

  • We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
  • Adding more personalisation features to the tool would be very beneficial.
  • Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.
Ricky Marshall profile photo
  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
No photo available

Likelihood to Renew

VWO8.3
Based on 18 answers
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
No photo available
AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Usability

VWO8.0
Based on 1 answer
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available
No score
No answers yet
No answers on this topic

Support

VWO10.0
Based on 3 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available
AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo

Implementation

VWO8.0
Based on 2 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We chose VWO over Optimizely for the fu rionaky, design and overall user friendly experience for true digital marketing professionals. The data is presented clearly, the testing environments are easily managed and updates and/or changes to tests are seamlessly carried out. Over all great platform for enterprise and SMBs alike!
Iram Cesani profile photo
We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed
No photo available

Return on Investment

  • Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
  • Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
  • Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business
Christian Betts profile photo
  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo

Pricing Details

VWO

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO More Information

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AB Tasty Editions & Modules
AB Tasty
Additional Pricing Details

AB Tasty More Information