Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Overview
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…
Recent Reviews
Popular Features
- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
Pricing
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What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
GDPR Demo for Adobe Social
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Social?
Adobe Social Video
Why is Social Media Video Powerful? | Adobe Social Media Video Course
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Reviewers rate Instagram highest, with a score of 8.5.
The most common users of Adobe Social are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(57)Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
June 27, 2022
Time Saving!
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
- Relationship Builder
- Organization
- Mobile friendly
- App functionality
- Format
- Marketing
February 29, 2016
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social was primarily used by Marketing and Digital. Marketing: to schedule posts and report on social engagement - especially as it relates to our tv shows, pop culture and to analyzing posts we did for sponsors. Digital: plugged in the data from the social side to Omniture (or whatever it's called now) to assess click thru rates from social.
- Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
- Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
- Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
- Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
- Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
- The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
February 18, 2016
Get Social with Adobe
Adobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.
- In-Depth analytics.
- Excellent social listening tools.
- Efficient way of content distribution.
- Updating the #'s. Sometimes I would have to wait a day or two for this update.
- Faster responses: I would have to wait at least a day or two to hear back from customer service.
- Layout: sometimes the layout of things was hard to find.
February 16, 2016
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.
- Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
- Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
- I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
Score 9 out of 10
Vetted Review
Verified User
We own 120 shopping malls across the country. We use Adobe Social to manage the social assets for each of these brands on both an aggregate and an individual level. Right now Adobe Social is used by our digital team.
- Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans.
- Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space.
- Publisher. The post predictor and recommended time to post are both very useful.
- The Applications, while easier than our past provider still have some area for improvement.
- Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.
November 01, 2013
Adobe Social is not worth the money
Score 2 out of 10
Vetted Review
Verified User
- Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
- Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
- Recent update to newest version did bring some noticable improvements.
- The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
- The customer service provided in support of this product leaves an enormous amount to be desired.
- Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
- Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
September 17, 2013
Many Upgrades in 3.0, but losing effectiveness overall
Score 4 out of 10
Vetted Review
Verified User
- Content scheduling
- Baseline social analytics
- Moderation of wall posts and comments (Facebook)
- Social listening
- Image moderation
- Twitter and Google+ analytics
- Analytics exports