41 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
109 Ratings
41 Ratings
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Score 7 out of 101

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
109 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

The level of service Spredfast provides is unparalleled! Anytime I need anything they are right there to help until things are resolved. They're extremely prompt, thorough and know what they're doing. Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value. I highly recommend Spredfast!
Angel Soria, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Boolean keyword searches
Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Filtering out noise/spam
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Sentiment analysis
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.3
Broad channel coverage
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Publishing

Adobe Social
3.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Content planning and scheduling
Adobe Social
4.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Audience targeting
Adobe Social
3.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Content optimization
Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Adobe Social
3.1
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Engagement

Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Automated routing and prioritization
Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Customer interaction histories
Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Bulk actions
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Marketing

Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Lead generation
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Content marketing
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Paid media management
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Channel coverage/integration

Adobe Social
2.9
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Twitter
Adobe Social
4.1
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Facebook
Adobe Social
3.1
Khoros Marketing (Formerly Spredfast + Lithium)
9.3
LinkedIn
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Instagram
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Pinterest
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
YouTube
Adobe Social
1.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Reporting/analytics

Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Campaign success analytics
Adobe Social
2.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Real-time tracking
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.7
Competitor analysis
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Account management

Adobe Social
2.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Role-based user permissions & privileges
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Mobile access
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA profile photo

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Khoros Marketing (Formerly Spredfast + Lithium)8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Khoros Marketing (Formerly Spredfast + Lithium)8.1
Based on 24 answers
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be.
• The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better).
• The UIs for Publishing and Monitoring have been completely re-designed and are much better now
No photo available

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Khoros Marketing (Formerly Spredfast + Lithium)10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Khoros Marketing (Formerly Spredfast + Lithium)9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Khoros Marketing (Formerly Spredfast + Lithium)8.9
Based on 26 answers
Spredfast has timely and effective support and services organizations
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Khoros Marketing (Formerly Spredfast + Lithium)7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Khoros Marketing (Formerly Spredfast + Lithium)8.9
Based on 24 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Scalability

No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)8.4
Based on 18 answers
Works for absolutely any size or dynamic of a company.
Jesse McCarl profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
  • Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
  • During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.
Christina Hadly profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social More Information

Khoros Marketing (Formerly Spredfast + Lithium)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium) More Information