41 Ratings
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Score 7.3 out of 101
Top Rated
109 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Spreadfast is well suited for the following:
  1. An excellent publishing resource that mitigates risks by creating an alternate route to native platform access. Publishing approval workflows ensure due diligence, and the ability to pause all publishing is an efficient way to respond to world events where BAU publishing would not be appropriate.
  2. Providing reporting functionality that supports content audits/verifications as well as measurement of social care teams actions
  3. Customer Care - the social care inbox provides third party moderation teams the tools required to manage customer comments as well as triage and escalate to internal teams in a streamlined flow through defined automations and labeling
Spreadfast continues to evolve paid ad functionality but this is an area where we have not found a viable use case.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Boolean keyword searches
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Filtering out noise/spam
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Sentiment analysis
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Broad channel coverage
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Publishing

Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Adobe Social
4.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Audience targeting
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.1

Engagement

Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Automated routing and prioritization
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Customer interaction histories
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Bulk actions
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Marketing

Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Lead generation
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content marketing
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Paid media management
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Channel coverage/integration

Adobe Social
2.9
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Twitter
Adobe Social
4.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Facebook
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
LinkedIn
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Instagram
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Pinterest
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
YouTube
Adobe Social
1.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Reporting/analytics

Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Campaign success analytics
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Real-time tracking
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Competitor analysis
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Account management

Adobe Social
2.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Role-based user permissions & privileges
Adobe Social
3.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Mobile access
Adobe Social
2.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Pros

Adobe Social

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

  • Support- They are always available for any questions or concerns you may have regarding data searches and specific areas to search and they always provide you with the most recent updates.
  • Approachable and Dependable On- Boarding Staff (sales)- Each member of the on boarding team for Spredfast shown genuine concern and enthusiasm to work with myself and my staff to ensure the Spredfast platform and team can and would function to it's highest capacity.
  • Training - The on-site training provided by Spredfast was seamless and direct. Each of my staff enjoyed knowing how to utilize the platform with a more efficient view of social sites in one location and the ability to triage and assist customer's from all 3 social sites in one space.
Latasha Howard profile photo

Cons

Adobe Social

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Full Social Site Functions - Such as banning, blocking or hiding for Instagram and Twitter.
Latasha Howard profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
• As they have completely re-designed the UI, it is great now. Much better than it used to be. One of the things I really like is the concept of a “workspace” I can define the UI experience for different classes of users. One of the problems with the UI before was that it was very cluttered and confusing. I can now remove functionality from the UI that is not required by a certain role so that the user experience is much more intuitive.
No photo available

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
Even if we don't find an immediate solution to an issue, my questions are always acknowledged and looked into in a timely manner.
Joey Buskirk profile photo

In-Person Training

Adobe Social

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
Great, onsite training that facilitated lots of higher-level business conversations
No photo available

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
As mentioned previously, the Spredfast advisors (on-boarding staff) are very knowledgeable of business analytics and how it can assist any organization with growth in every area of the business and this is not just limited to retail. In many of my trainings and overall conversations with Spredfast advisors, they always seem to be on the same path of success and they're always available and open to any and all suggestions provided throughout our many meetings and calls. At no time did myself, fellow colleagues or my team feel neglected or lost, instead each encounter was like seeing a good friend for a class reunion. The professionalism of each member was and is beyond impeccable
Latasha Howard profile photo

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
I give this a solid 10, because Spredfast has so many features and only continues to add to their platform.
Joey Buskirk profile photo

Return on Investment

Adobe Social

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison